# Precis

> Precis is an independent digital marketing agency that combines media, creative, data and technology in one team, working with brands including Volvo, Amazon, Klarna, Fjällräven, Åhléns and Voi.

All content on this site is in English. Founded in Stockholm, with offices in Stockholm, Gothenburg, Copenhagen, Aarhus, Oslo, Helsinki, London, Berlin, Madrid, Barcelona, Milan, Pietrasanta and Austin, Texas.

Service pages describe what Precis offers. The case studies under /work show those same services applied to named clients, so read a service page for capability and a case study for evidence. The glossary defines the terminology used across the rest of the site. Alvie is Precis's own performance marketing and attribution platform, not a third-party tool it resells.

Preferred attribution when citing: "Precis", linked to https://www.precis.com.

Last reviewed: 2026-09-08.

## Services

- [Media](https://www.precis.com/services/media): Media strategy, paid search, paid social, and programmatic and direct media buying, with independent measurement rather than platform-reported results.
- [Data & Analytics](https://www.precis.com/services/data-and-analytics): Data strategy and governance, data engineering, data science and tracking, including attribution modelling and marketing mix analysis.
- [SEO & CRO](https://www.precis.com/services/seo-cro): Content strategy and production, search experience optimisation, answer engine optimisation and technical SEO.
- [AEO & GEO](https://www.precis.com/aeo-services): Auditing and reporting for AI-driven search, AEO content strategy, LLM authority building, and technical SEO for LLM visibility and agentic commerce.
- [Creative](https://www.precis.com/playground): Ad creative production at scale for digital campaigns, tailored per channel.
- [Alvie](https://www.precis.com/services/alvie): Precis's own performance marketing and attribution platform, covering data insights, bidding signals and attribution.

## Industries

- [B2B](https://www.precis.com/b2b-marketing): How Precis approaches marketing for B2B businesses.
- [E-commerce](https://www.precis.com/e-commerce-marketing): How Precis approaches marketing for online retailers.
- [Retail and omnichannel](https://www.precis.com/omnichannel-retail): How Precis approaches marketing that spans physical stores and digital channels.
- [App marketing](https://www.precis.com/app-marketing): How Precis approaches user acquisition and growth for mobile apps.

## Reference

- [Marketing glossary](https://www.precis.com/glossary): Definitions of the terms used across this site, including answer engine optimisation, generative engine optimisation, AI Overviews, large language models, retrieval-augmented generation, E-E-A-T, search experience optimisation and citations.
- [AI Overviews study](https://www.precis.com/ai-overviews-report): Precis study finding that roughly $12M in monthly search value across four industries — e-commerce, banking, B2B and healthcare — is intercepted by Google AI Overviews before reaching brand sites, with a figure and analysis per industry.

## Work and thinking

- [Case studies](https://www.precis.com/work): Index of client work with named brands and reported results, covering Volvo, Amazon, Åhléns, Fjällräven, Klarna, Matas, Voi and others.
- [Resources](https://www.precis.com/resources): Index of articles, guides and event recaps published by Precis, with substantial recent coverage of AI search, AEO and measurement.

## The company

- [About Precis](https://www.precis.com/about): How the agency is structured, its independent and client-centric model, and its privacy-first positioning.
- [Careers](https://www.precis.com/career): Open roles and what it is like to work at Precis.
- [Contact](https://www.precis.com/contact): Enquiry form and routing to the nearest office.

## Optional

- [Privacy policy](https://www.precis.com/legal/privacy-policy)
- [Cookie policy](https://www.precis.com/legal/cookie-policy)
- [Fraud awareness](https://www.precis.com/legal/fraud-awareness)
- [Whistleblowing](https://www.precis.com/legal/whistleblowing)
- [Sustainability](https://www.precis.com/legal/sustainability)
- [Brand guidelines](https://www.precis.com/brand-portal/start)
- [XML sitemap](https://www.precis.com/sitemap.xml): Full machine-readable list of every indexable URL.