A quattro settimane dal Black Friday la partita è tutt'altro che chiusa.

The next moves can still change everything: smarter campaigns, attention-grabbing creative, automations that optimize budget in real-time, and the strategic use of data to boost margins and retention.

This event by Precis Italy is designed for those who want to make a difference now: with clear strategies, actionable tactics for the next day, and concrete case studies to learn what truly works during the year's most competitive peak.
A practical, data-driven, and entirely Italian-language event, to connect media, data, creative, and Alvie in one direction: maximizing the impact of your Black Friday.

Key takeaways (actionable the very next day!):

• Ready-to-use strategies and tactics.
  How to read the right signals, optimize campaigns in real-time, and invest your budget where it truly makes a difference, even just weeks before the peak.
• Creative that captures attention, not just clicks
  From social proof to UGC content, discover how to build assets that stop the scroll and maximize the performance of your BFCM campaigns.
• Data and automations at the service of sales
  How to use first-party data to create intelligent segments, exclude non-converters, and leverage AI to boost margins, not just volumes.
• Real examples, concrete results
  You will see a real e-commerce case study that transformed Black Friday into a growth engine, with mistakes, successes, and replicable lessons.
• The power of Alvie, in action
  A live demo of Precis' tech platform to understand how to predictively optimize campaigns, manage valuable signals, and measure what truly matters.
• A vision that goes beyond the peak
  From Black Friday to Q5: how to convert the sales wave into lasting relationships and lifetime value.

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Ask us anything!

Do you want to send us a question for the fireside chat? You can do so in the registration form :)