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Blog

Thirsty for knowledge? We got you.

You’re about to dive deep into digital marketing.

Precis insights

Holiday peak season tracking and attribution checklist

Peak season is the worst time to find out your numbers don’t agree. Use this six-step checklist to get tracking and attribution ready for Black Friday.

Hanna Shirkavand

21 Oct 26
Precis insights

Why account-based marketing fails (and how to build one that actually drives revenue)

A practical, six-step framework for building an ABM programme that ties marketing activity directly to revenue — with real benchmarks from a live pilot.

Stefania Casciari Carter

11 Sep 26
Precis insights

The ABM foundation to build before activation, illustrated by Trapets

Learn how Trapets turned 300 accounts into 58 high-value targets by building a solid ABM foundation before activation. Discover the 4-step framework.

David Fabikan

11 Aug 26
Precis insights

How to optimise for ChatGPT shopping: A 3-level feed framework for e-commerce brands

ChatGPT Shopping runs on Google Shopping's organic results. Learn the 3-level framework (feed fundamentals, feed enrichment, and conversational domination) to get your products recommended.

Kristina Bergwall

16 Jun 26
Community insights

Explore the latest from Precis

Find all the tools you need to succeed, and more.

Precis insights
Precis insights
July 19, 2026

Meta Andromeda and creative strategy: what actually changed and what didn't

Event recaps
Event recaps
June 16, 2026

How ChatGPT shops: What the research reveals about AI product recommendations

May 13, 2026

How to prioritise and unify your marketing measurement

News
News
May 8, 2026

Precis becomes a certified Google Test and Experiment Partner

News
News
May 7, 2026

Precis becomes one of the first LinkedIn Ads Certified Agencies

Event recaps
Event recaps
April 28, 2026
Precis insights
Precis insights
April 21, 2026
Precis insights
Precis insights
March 2, 2026

Why marginal ROAS should be your most important metric for media planning

News
News
February 24, 2026

Precis and Phiture join forces to scale App Marketing and broaden global footprint

Podcast

Get the latest from our podcast

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Podcast
22 Sep 26

What neuroscience actually says about attention, emotion, and the ads that waste both (pt 1)

Creative
Attention
Read more
Podcast
11 Jun 26

The marketing skills gap: Why AI rewards those who know their fundamentals (pt. 2)

AEO
Strategy
Read more
Newsletter

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Hot takes, sharp insights, and expert tips from people who know their stuff. No corporate fluff, no recycled LinkedIn wisdom – just straight-up useful content, delivered to your inbox. Oh, and exclusive guest takeovers from our podcast speakers!