Jun 11, 2026
Pt. 2: The marketing skills gap: Why AI rewards those who know their fundamentals
In Part 2 of this conversation, Jan Montwill, Global Media Strategist at H&M, makes that suspicion explicit… and then does something more useful than most: he explains what to do about it. Jan has spent his career across agencies including WPP and Havas before going client-side, which means he's watched this from both sides. His take is calm, grounded, and deliberately uncomfortable in the best possible way: the marketers most at risk from AI aren't the ones being replaced by automation. They're the ones who never built the strategic foundation that makes automation useful in the first place.
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Sep 22, 2026
What neuroscience actually says about attention, emotion, and the ads that waste both
Half of all ads hide their brand where 5% of viewers look. Neuroscience on attention, emotion, and how to fix it.
May 21, 2026
Pt. 1: The gap between platform data and business results
Most marketing teams are working harder than ever: running campaigns across more platforms, producing more creative, tracking more metrics… and still feeling like something isn't adding up. The platforms say the numbers look great. The CFO is asking why it isn't showing up in revenue. The creative team is churning out variations. And somewhere in the middle, the strategy gets lost.
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Apr 13, 2026
Building the marketing team of the future: lessons from Personio's Director of Growth Marketing
In this episode of Connecting the dots, I sat down with Alex Venus, Director of Growth Marketing at Personio (one of Europe's leading HR and payroll platforms) to talk about what it really takes to build and lead a modern B2B marketing team. We covered a lot of ground: AI adoption, creative strategy, the future of performance marketing, how buyers are changing, and a belief about brand that Alex held for years before completely reversing it.
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