AI is transforming how people discover and buy — from search to instant checkout. As consumers (and soon, businesses) increasingly rely on AI agents to find, compare, and purchase products, the traditional customer journey is disappearing.

This breakfast event unpacks the rise of Agentic Commerce — where answer engines and AI-powered shopping agents reshape visibility, trust, and conversion. We’ll explore what this means for both ecommerce and B2B brands, how marketers can prepare, and what the next generation of SEO, CRO, and data optimisation looks like in an AI-driven world.

You’ll hear from Precis experts and partners on the practical steps brands can take today — from feed readiness and answer engine optimisation to rethinking how content and conversion experiences are structured for AI agents.

Come for sharp insights, real examples, and a forward-looking discussion on the future of digital marketing.

What you'll get:

• Clarity on Agentic Commerce
  Understand what Agentic Commerce actually is, and how AI agents are changing the way people discover, evaluate, and purchase online.
• The future of visibility
  Learn how search and discovery are shifting from keywords to context and structured data, and why Answer Engine Optimisation is becoming the new SEO.
• Feed & data readiness
  See why clean, structured, and enriched data feeds will determine brand visibility in agent-driven ecosystems.
• Strategic implications for B2B
  Explore how these shifts will impact longer, research-heavy buying cycles and lead generation in B2B.
• Actionable next steps
  Leave with a clear framework for how your brand can prepare - from technical readiness to strategy and measurement.