Folq: migliorare la visibilità del marchio con una soluzione creativa basata sull'AI
Utilizzando l'intelligenza artificiale, Precis ha sviluppato per FOLQ un metodo più rapido ed economico per adattare la propria identità visiva all'evoluzione dei requisiti della piattaforma per il performance marketing.
4.5%
Increase in attention
4.5%
Increase in attention
32%
Increase in CTR
32%
Increase in CTR
100%
Increase in engagement rate
100%
Increase in engagement rate
FOLQ sought to boost brand visibility with an efficient creative solution. Their existing 3D-model-centric approach was effective but time-consuming to maintain. Using AI, Precis developed a quicker, cost-effective method for FOLQ to adapt their visual identity to evolving platform requirements for performance marketing.
We aimed to fulfil FOLQ‘s need for creative expertise while streamlining production. Leveraging creative AI, we tailored assets to platform context and audience preferences. Insights from audience research, creative audits, and competitor analysis informed our strategy, ensuring resonance and distinctiveness.
We provided a plug-and-play solution, empowering FOLQ to generate custom creatives for communication and performance marketing needs. The creative concept was aligned with FOLQ’s visual identity and we created over 40 creatives and working files using AI, expanding FOLQ’s visual library.
We are thrilled with our collaboration with Precis and the outstanding results we’ve achieved. Their expertise, professionalism, and innovative creatives have taken us to new heights.
Eirik Martinsen
COO
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