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What neuroscience actually says about attention, emotion, and the ads that waste both

Half of all ads hide their brand where 5% of viewers look. Neuroscience on attention, emotion, and how to fix it.

Stefania Casciari Carter

22 Sep 26

Precis insights

The ABM foundation to build before activation, illustrated by Trapets

Learn how Trapets turned 300 accounts into 58 high-value targets by building a solid ABM foundation before activation. Discover the 4-step framework.

David Fabikan

11 Aug 26

Community insights

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Precis insights

September 11, 2026

Why account-based marketing fails (and how to build one that actually drives revenue)

Precis insights

Precis insights

Meta Andromeda and creative strategy: what actually changed and what didn't

How ChatGPT shops: What the research reveals about AI product recommendations

Precis insights

Precis insights

How to optimise for ChatGPT shopping: A 3-level feed framework for e-commerce brands

How to prioritise and unify your marketing measurement

Precis becomes a certified Google Test and Experiment Partner

Precis becomes one of the first LinkedIn Ads Certified Agencies

Beyond the hype: A 5-step framework for B2B visibility in AI search

Precis insights

Precis insights

AI search strategy: How to win LLM visibility and the zero-click battle

Podcast

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Podcast

22 Sep 26

What neuroscience actually says about attention, emotion, and the ads that waste both

Podcast

11 Jun 26

Pt. 2: The marketing skills gap: Why AI rewards those who know their fundamentals