Blog

Thirsty for knowledge? We got you.

You’re about to dive deep into digital marketing.

Featured posts

Podcast

What neuroscience actually says about attention, emotion, and the ads that waste both

Half of all ads hide their brand where 5% of viewers look. Neuroscience on attention, emotion, and how to fix it.

Stefania Casciari Carter

22 Sep 26

Precis insights

The ABM foundation to build before activation, illustrated by Trapets

Learn how Trapets turned 300 accounts into 58 high-value targets by building a solid ABM foundation before activation. Discover the 4-step framework.

David Fabikan

11 Aug 26

Community insights

Explore the latest from Precis

Find all the tools you need to succeed, and more.

10 years at Precis: what our first employees have to say about us

Anna Bäck is new Chairman of the Board

How to do B2B digital marketing right: Key takeaways from our B2B event

February 21, 2023

Precis welcomes Booster Box to the group

Precis insights

Precis insights

February 3, 2023

Unblackboxing Performance Max: New Precis tool to measure performance across placements

Precis insights

Precis insights

January 19, 2023

2023 trend predictions: How the recession will impact marketing

December 8, 2022

Bannerboy joins forces with Precis

Precis insights

Precis insights

December 6, 2022

How to: do data-driven attribution right

Precis insights

Precis insights

December 6, 2022

How to: measure your brand marketing activities

Podcast

Get the latest from our podcast

More insights readily available by the click of a button.

View all episodes

Podcast

22 Sep 26

What neuroscience actually says about attention, emotion, and the ads that waste both

Podcast

11 Jun 26

Pt. 2: The marketing skills gap: Why AI rewards those who know their fundamentals