Jun 11, 2026

In Part 2 of this conversation, Jan Montwill, Global Media Strategist at H&M, makes that suspicion explicit… and then does something more useful than most: he explains what to do about it. Jan has spent his career across agencies including WPP and Havas before going client-side, which means he's watched this from both sides. His take is calm, grounded, and deliberately uncomfortable in the best possible way: the marketers most at risk from AI aren't the ones being replaced by automation. They're the ones who never built the strategic foundation that makes automation useful in the first place.