B2B marketing is at a tipping point. Marketers face too much data, too many tools, and too little trust in what actually drives growth.

This webinar introduces a model to help you cut through the noise and make marketing decisions that are aligned, focused, and measurable.

You’ll learn how to prioritise what drives revenue, build internal buy-in, and prove the value of your work, so marketing isn’t just seen as a cost centre, but as a revenue engine.

Who is this webinar for?

This webinar is designed for:

• B2B CMOs and Marketing Directors
• Heads of Growth, Brand, or Demand Gen
• Marketing and sales leaders in SaaS, Enterprise, or industrial B2B companies

What you’ll take away

• How to set priorities that actually drive pipeline
• How to build a single revenue story shared by marketing, sales, and finance
• How to turn strategy into consistent, measurable marketing across content and media

The 5 dimensions of B2B clarity

Direction | Alignment | Brand and Buyer | Execution | Measurement

With this framework, you’ll gain the confidence to make better, marketing decisions. Webinar participants will also receive practical digital handouts to help you plan, execute and measure marketing successfully in 2026.