The Growth Summit: Unlocking incremental growth with video strategies
Many brands treat YouTube as a "top-of-funnel" luxury, but in a landscape where capturing attention is harder than ever, video must work harder for your bottom line. This session is designed to move your strategy beyond mere views and vanity metrics. You will discover how to turn YouTube into a consistent revenue driver and master Google’s Demand Gen to engage high-intent audiences you might currently be missing.
Date
🗓️
Tue
24 Mar 2026
–
Tue
24 Mar 2026
Time
⏱️
9:00
–
Tue
11:00
Location
Copenhagen
,
Denmark
Address
📍
Struenseegade 9, 3th, 2200, Copenhagen N
2, Sankt Petri Passage 5, 1165 København K, Denmark
Address
📍
Struenseegade 9, 3th, 2200, Copenhagen N
2, Sankt Petri Passage 5, 1165 København K, Denmark
Hosts
Julia Riml
Growth Director at Precis
Copenhagen
Sign up to the event
Hosts
Julia Riml
Growth Director at Precis
Copenhagen
Event Details
Date
🗓️
Tue
24 Mar 2026
–
Tue
24 Mar 2026
Time
⏱️
9:00
–
Tue
11:00
Location
Copenhagen
,
Denmark
Address
📍
2, Sankt Petri Passage 5, 1165 København K, Denmark
Companies we've teamed up with
About the event
Through a blend of Google’s latest data-driven frameworks and Precis’ real-world success stories - including a decade-long partnership with Sunlolly and performance breakthroughs for Cellbes - we will explore the intersection of creative psychology and technical optimisation. You will learn how to craft unignorable creative that uses psychological triggers to move viewers through the entire consumer journey. Whether you are looking to scale a household name or break through a performance plateau, you will leave with actionable steps to build a sustainable, video-led growth engine.
Key takeaways:
- Turn video into revenue: Learn the technical secrets to moving beyond views and transforming YouTube into a predictable driver of sales.
- Find overlooked audiences: Master Demand Gen to actively create new demand and reach customers outside of traditional search intent.
- Apply creative psychology: Use specific design principles and psychological triggers to ensure your video creative commands action, not just attention.
- Scale through experimentation: Build a framework for continuous data-driven testing that keeps performance high even as algorithms evolve.
Explore the event agenda
Check our agenda for a valuable experience filled with knowledge and networking.
Breakfast & networking
9:00 am
–
9:20 am
About the session
Join us for a fresh breakfast and the opportunity to connect with fellow marketing leaders before we dive into the data.
Speakers
Hear from the specialists
Welcome & introduction
9:20 am
–
9:30 am
About the session
An introduction to the day's goals and why incremental growth requires a fundamental shift in how we approach video platforms.
Speakers
Hear from the specialists
The video growth engine
9:30 am
–
9:40 am
About the session
A deep dive into the technical mechanics of YouTube and Demand Gen as tools for consistent, scalable revenue generation.
Speakers
Hear from the specialists
YouTube success story: Sunlolly
9:40 am
–
9:50 am
About the session
A look at how a 10-year commitment to data-driven experimentation has allowed a household name to scale brand power and performance.
Speakers
Hear from the specialists
Coffee break
9:50 am
–
10:00 am
About the session
A short break to recharge and discuss the first half of the session.
Speakers
Hear from the specialists
Demand Gen success story: Cellbes
10:00 am
–
10:15 am
About the session
Discover how Cellbes moved beyond capturing existing intent to creating new demand and driving incremental revenue with limited creative resources.
Speakers
Hear from the specialists
Creative strategy session
10:15 am
–
10:30 am
About the session
Learn how to combine psychological triggers with design principles to craft video assets that stop the scroll and drive action.
Speakers
Hear from the specialists
Q&A, networking & goodbye
10:30 am
–
11:00 am
About the session
An open forum to address your specific challenges and a final chance to network with our experts and your peers.
Speakers
Hear from the specialists
Still scrolling?
Well, you made it to the bottom. Great job! We look forward to seeing you at the event so you can tell us why it took you this long to actually sign up. Great breakfast and vibes awaits!