In a rapidly changing media landscape, staying ahead means constantly separating genuine opportunity from temporary hype. Between evolving algorithms, new automated platforms, and shifting agency dynamics, marketing leaders are faced with complex decisions daily. To help you find clarity, we are opening the doors to our brand-new Copenhagen office for a focused afternoon of knowledge-sharing and peer networking. This session is designed specifically for busy practitioners and marketing leaders looking for actionable frameworks rather than generic theories.

We will kick off with a breakdown of the current state of play in 2026, followed by an exclusive case study from Janne van der Laan, CMO at Odlo. She will share the exact strategies and decisions that helped revitalise their iconic heritage brand in a highly competitive digital space. Finally, you will join collaborative breakout discussions to dive deep into topics like hybrid agency partnerships, smart e-commerce scaling, and filtering industry noise. We will wrap up the day with food, housewarming drinks, and casual conversations in our new home.

What you’ll take away

• How to navigate the complex 2026 marketing landscape by focusing on validated media signals instead of industry noise.
• Why reviving a heritage brand requires balancing classic brand identity with modern digital performance channels.
• Which criteria to use when choosing between in-house media capabilities and hybrid agency partnership models.
• How to scale your e-commerce and social campaigns efficiently using intelligent automation platforms.