Join Precis and Peec AI for a focused B2Breakfast in Gothenburg where we dig into the reality of Answer Engine Optimisation (AEO). We will move beyond the hype of chasing clicks to explore a dual-channel approach that captures both exploratory AI audiences and high-converting organic traffic. Using visibility data from Peec AI, we will explore why only 19% of results overlap between AI and traditional search, and how you can ensure your brand authority is mirrored by AI models. This session is designed to help you adapt your technical foundation and content strategy so your brand doesn’t disappear from the increasingly invisible buyer journey. It is time to stop just optimising for the click and start appearing in the answers your buyers trust.

Key takeaways

• Navigate the non-linear journey: Learn how AI accelerates early research and how to show up at every touchpoint before the first direct contact.
• Master AEO and SEO: Understand how to balance traditional organic growth with specific optimisation for AI-driven "answer engines".
• Build authority for LLMs: Discover the technical signals and schema needed to ensure AI models recognise and mirror your market expertise.
• Measure the invisible funnel: Learn how to use Peec AI insights to track discovery and sentiment that traditional analytics tools miss.