Winning the B2B buyer: how AI search is changing the game
The B2B buyer journey is no longer linear; it is iterative, always-on, and increasingly shaped by AI. By 2026, 60% of B2B buyers are already using AI tools throughout their purchase process to fact-check, compare, and ask sharper questions sooner. This shift means that most of the research phase now happens off-site, and by the time a buyer is ready to talk, they are already deeply informed.
Date
🗓️
Thu
26 Mar 2026
–
Time
⏱️
8:30
–
Location
Helsinki
,
Finland
Address
📍
Siltasaarenkatu 12C, 00530 Helsinki
Address
📍
Siltasaarenkatu 12C, 00530 Helsinki
Hosts
David Blinov
CEO Finland at Precis
Helsinki
Sign up to the event
Hosts
David Blinov
CEO Finland at Precis
Helsinki
Event Details
Date
🗓️
Thu
26 Mar 2026
–
Time
⏱️
8:30
–
Location
Helsinki
,
Finland
Address
📍
Companies we've teamed up with
About the event
Join us for a focused B2Breakfast where we dig into the reality of AI search in 2026. We will explore why only 19% of results overlap between AI and traditional search, and why your brand authority is the "heart" that AI models simply mirror. This session is designed to move beyond the hype, offering a dual-channel approach that captures both exploratory AI audiences and high-converting organic traffic. We will discuss how to adapt your technical foundation and content strategy to ensure your brand doesn’t disappear from the increasingly invisible buyer journey.
Key takeaways:
- Navigate the non-linear journey
Learn how AI accelerates early research and how to show up at every touchpoint before the first direct contact.
- Balance SEO and AEO
Understand why traditional organic search remains the cornerstone of growth while optimizing specifically for AI-driven "answer engines".
- Build brand authority for LLMs
Discover how to use person and organisation schema to ensure AI models recognise and mirror your market authority.
- Future-proof your measurement
Learn how to adapt your analytics to capture AI-driven discovery that traditional tools often miss
Explore the event agenda
Check our agenda for a valuable experience filled with knowledge and networking.
Still scrolling?
Well, you made it to the bottom. Great job! We look forward to seeing you at the event so you can tell us why it took you this long to actually sign up. Great breakfast and vibes awaits!