When crunch time comes, the voice of sales often wins. But why?

Our next B2Breakfast will show you how to make marketing's impact visible and valuable within the commercial process, even with long sales cycles. You will learn how to shift your thinking from chasing perfect attribution to operationalising marketing data into the language, systems, and meetings of Sales.

You will leave the event well nourished with breakfast foods and the following takeaways:

• Get a seat at the revenue table: Discover how to surface marketing's impact in pipeline reviews, QBRs, and commercial meetings where growth decisions are made.
• Informed attribution: Shift your focus from perfect attribution to using marketing and CRM data in a way that informs your decisions and makes your value clear to the commercial teams.
• A practical playbook: Walk away with a framework for showing marketing's impact.
• A hands-on implementation roadmap: Get the same tools we use for mapping the B2B buyer journey and aligning marketing KPIs with your organisation's sales methodology.