Join us for our second B2Breakfast in Helsinki – where food for thought meets breakfast food (yum)!

This time, we’re measuring B2B marketing. How do you know if you’re on the right track? How do you prove that to your stakeholders?

To answer these questions and more, we’ve invited our very own Data Strategy Director Albin Yngve and a panel of local B2B marketing superstars. Data is more important for your operations than ever. Don’t miss this chance to learn how to make it work for you.

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In less than 2 hours, you will... ‍

• Stop measuring for the sake of measuring (give yourself a break!)
• Learn how easy-to-measure metrics like MQLs can mislead decision-making
• Get a roadmap for building a marketing data OS
• Create a shared language around data that aligns Marketing, Sales, and Finance.