Join us for our second B2Breakfast in Helsinki – where food for thought meets breakfast food (yum)!

This time, we’re measuring B2B marketing. How do you know if you’re on the right track? How do you prove that to your stakeholders?

To answer these questions and more, we’ve invited our very own Data Strategy Director Albin Yngve and a panel of local B2B marketing superstars. We’ll be joined by Katariina Telkkä, VP Group Brand & Marketing at Accountor Software, Sofie Segercrantz, Supermetrics’s Head of Paid Search, and Jaime López, Head of Marketing at Ververica.  

Data is more important for your operations than ever, and this group of panelists know it. Don’t miss this chance to learn how to make it work for you.

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In less than 2 hours, you will... ‍

• Stop measuring for the sake of measuring (give yourself a break!)
• Learn how easy-to-measure metrics like MQLs can mislead decision-making
• Get a roadmap for building a marketing data operating system
• Create a shared language around data that aligns Marketing, Sales, and Finance.