Mastering Google: Growth on YouTube - science or art?
Event date:
Tuesday
,
14 October 2025
Hosts
Tom Katté
Managing Director
London
Event Details
Date(s)
🗓️
Tue
14 Oct 2025
–
Tue
14 Oct 2025
Location
,
United Kingdom
Address
📍
Google Kings Cross - 6 Pancras Sq, London N1C 4AG
Address
📍
Google Kings Cross - 6 Pancras Sq, London N1C 4AG
Hosts
Tom Katté
Managing Director
London
Event Details
Date(s)
🗓️
Tue
14 Oct 2025
–
Tue
14 Oct 2025
Location
United Kingdom
Address
📍
Google Kings Cross - 6 Pancras Sq, London N1C 4AG
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Part of the "Connecting the dots" series, this event will show ambitious brands how to unlock the full-funnel power of Google. Expect exclusive insights from Google on the future of AI and why YouTube is the most underestimated growth channel, alongside Precis’ perspective on how to build creative that captures attention and practical measurement frameworks that proves true impact. With client case studies, a fireside chat, and a panel of experts, you’ll leave with practical strategies to scale with precision - and plenty to discuss over drinks afterwards.
What you'll learn
- Google’s inside scoop on the latest and greatest in AI straight from the horse’s mouth.
- How to capitalise on one of performance marketing’s most underrated channels - YouTube.
- How to build short-form creative that captures attention
- How to accurately measure top of funnel activity using modern but practical measurement solutions.
- Real-life stories from some of today’s most successful D2C brands.
Explore the event agenda
Check our agenda for a valuable experience filled with knowledge and networking.
Arrival, lunch + mingling
12:30 pm
–
1:15 pm
BST
About the session
A chance to network with your peers over some food and drink. Please be sure to arrive in time for a prompt start at 13:15.
Speakers
Hear from the specialists
Welcome address
1:15 pm
–
1:20 pm
BST
About the session
Speakers
Hear from the specialists
Tom Katté
Managing Director
London
Keynote: Growth with AI
1:20 pm
–
2:00 pm
BST
About the session
Asaf Paz heads the UK & Ireland Agencies and EMEA Private Equity & Venture Capital Partnerships teams at Google. With a unique background, he was the CEO of WEBSEM, a Premier Partner digital marketing agency for over a decade, and is also an entrepreneur who founded and sold an AI startup.
Speakers
Hear from the specialists
Asaf Paz
Head of UK Agency & EMEA Private Equity/VC Partnerships at Google
Keynote: There is only one YouTube
2:00 pm
–
2:20 pm
BST
About the session
Andreas Stefanou is an EMEA YouTube Product Lead at Google, responsible for driving the commercialisation strategy for Google’s ads business and helping shape product roadmaps for Google's diverse group of advertisers. With 13+ years experience in digital advertising, he has worked across various roles in Greece and Ireland, driving digital transformation and accelerating agencies' & brands' business growth.
Speakers
Hear from the specialists
Andreas Stefanou
EMEA YouTube Product Lead at Google
Short break
2:20 pm
–
2:45 pm
BST
About the session
Speakers
Hear from the specialists
Keynote: Creative that captures: the power of shortform
2:45 pm
–
BST
About the session
Speaker: to be announced
Speakers
Hear from the specialists
Measuring what matters: proving google as a full-funnel channel
3:15 pm
–
3:45 pm
BST
About the session
Speaker: to be announced
Speakers
Hear from the specialists
Panel discussion: Scaling beyond search
3:45 pm
–
4:30 pm
BST
About the session
Special guests to be announced!
Speakers
Hear from the specialists
Event finishes
4:30 pm
–
5:30 pm
BST
About the session
Hang around to network with peers and continue the conversation over drinks.
Speakers
Hear from the specialists
Welcome address
Tue
14 Oct
,
1:15 pm
–
1:20 pm
Tom Katté
Managing Director
London
About the session
Keynote: Growth with AI
Tue
14 Oct
,
1:20 pm
–
2:00 pm
Asaf Paz
Head of UK Agency & EMEA Private Equity/VC Partnerships at Google
About the session
Asaf Paz heads the UK & Ireland Agencies and EMEA Private Equity & Venture Capital Partnerships teams at Google. With a unique background, he was the CEO of WEBSEM, a Premier Partner digital marketing agency for over a decade, and is also an entrepreneur who founded and sold an AI startup.
Keynote: There is only one YouTube
Tue
14 Oct
,
2:00 pm
–
2:20 pm
Andreas Stefanou
EMEA YouTube Product Lead at Google
About the session
Andreas Stefanou is an EMEA YouTube Product Lead at Google, responsible for driving the commercialisation strategy for Google’s ads business and helping shape product roadmaps for Google's diverse group of advertisers. With 13+ years experience in digital advertising, he has worked across various roles in Greece and Ireland, driving digital transformation and accelerating agencies' & brands' business growth.
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