Mastering Google: Growth on YouTube - science or art?
Part of the "Connecting the Dots" series, this event will show ambitious brands how to unlock the full-funnel power of Google. Expect exclusive insights from Google on the future of AI and why YouTube is the most underestimated growth channel, alongside Precis’ perspective on how to build creative that captures attention and practical measurement frameworks that proves true impact. With client case studies, a fireside chat, and a panel of experts, you’ll leave with practical strategies to scale with precision - and plenty to discuss over drinks afterwards.
Date
🗓️
Tue
14 Oct 2025
–
Tue
14 Oct 2025
Time
⏱️
2:00
–
Tue
2:00
BST
Location
,
United Kingdom
Address
📍
Google Kings Cross - 6 Pancras Sq, London N1C 4AG
Address
📍
Google Kings Cross - 6 Pancras Sq, London N1C 4AG
Hosts
Tom Katté
Managing Director
London
Sign up to the event
Hosts
Tom Katté
Managing Director
London
Event Details
Date
🗓️
Tue
14 Oct 2025
–
Tue
14 Oct 2025
Time
⏱️
2:00
–
Tue
2:00
BST
Location
,
United Kingdom
Address
📍
Google Kings Cross - 6 Pancras Sq, London N1C 4AG
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Companies we've teamed up with
About the event
Part of the "Connecting the dots" series, this event will show ambitious brands how to unlock the full-funnel power of Google. Expect exclusive insights from Google on the future of AI and why YouTube is the most underestimated growth channel, alongside Precis’ perspective on how to build creative that captures attention and practical measurement frameworks that proves true impact. With client case studies, a fireside chat, and a panel of experts, you’ll leave with practical strategies to scale with precision - and plenty to discuss over drinks afterwards.
What you'll learn
- Google’s inside scoop on the latest and greatest in AI straight from the horse’s mouth.
- How to capitalise on one of performance marketing’s most underrated channels - YouTube.
- How to build short-form creative that captures attention
- How to accurately measure top of funnel activity using modern but practical measurement solutions.
- Real-life stories from some of today’s most successful D2C brands.
Explore the event agenda
Check our agenda for a valuable experience filled with knowledge and networking.
Arrival, lunch + mingling
12:30 pm
–
1:15 pm
BST
About the session
A chance to network with your peers over some food and drink. Please be sure to arrive in time for a prompt start at 13:15.
Speakers
Hear from the specialists
Welcome address
1:15 pm
–
1:20 pm
BST
About the session
Speakers
Hear from the specialists
Tom Katté
Managing Director
London
Growth with AI
1:20 pm
–
2:00 pm
BST
About the session
Asaf Paz heads the UK & Ireland Agencies and EMEA Private Equity & Venture Capital Partnerships teams at Google. With a unique background, he was the CEO of WEBSEM, a Premier Partner digital marketing agency for over a decade, and is also an entrepreneur who founded and sold an AI startup.
Speakers
Hear from the specialists
Asaf Paz
Head of UK Agency & EMEA Private Equity/VC Partnerships at Google
There is only one YouTube
2:00 pm
–
2:20 pm
BST
About the session
Andreas Stefanou is an EMEA YouTube Product Lead at Google, responsible for driving the commercialisation strategy for Google’s ads business and helping shape product roadmaps for Google's diverse group of advertisers. With 13+ years experience in digital advertising, he has worked across various roles in Greece and Ireland, driving digital transformation and accelerating agencies' & brands' business growth.
Speakers
Hear from the specialists
Andreas Stefanou
EMEA YouTube Product Lead at Google
Short break
2:20 pm
–
2:45 pm
BST
About the session
Speakers
Hear from the specialists
BOOST: A creative framework for YouTube
2:45 pm
–
BST
About the session
Andreas will be showing you how to design for YouTube’s unique environment, build assets that ladder up to your specific objectives, and use data to continually optimise performance. You’ll also learn how to leverage the latest tools and AI technology to streamline production in a brand safe way, and how tapping into cultural trends can amplify reach and results.
Speakers
Hear from the specialists
Andreas Nguyen Arentoft
Innovation Director
Measurement that Matters: the truth about your ROAS
3:15 pm
–
3:45 pm
BST
About the session
Most brands still treat Google as a last-click, bottom-of-funnel channel - and it’s costing them growth. Jess will show how modern measurement frameworks can reveal the true value of upper-funnel activity across YouTube and Demand Gen, proving impact across the entire customer journey and unlocking smarter budget decisions.
Speakers
Hear from the specialists
Jess Merry
Managing Director, UK
Panel discussion: Scaling beyond search
3:45 pm
–
4:30 pm
BST
About the session
All of the day’s speakers plus a special guest will be joining us on stage to unpack the day’s topics. You’ll also have a chance to ask the panel any of your burning questions.
Speakers
Hear from the specialists
Jess Merry
Managing Director, UK
Andreas Nguyen Arentoft
Innovation Director
Asaf Paz
Head of UK Agency & EMEA Private Equity/VC Partnerships at Google
Andreas Stefanou
EMEA YouTube Product Lead at Google
Event finishes
4:30 pm
–
5:30 pm
BST
About the session
Hang around to network with peers and continue the conversation over drinks.
Speakers
Hear from the specialists
Welcome address
Tue
14 Oct
,
1:15 pm
–
1:20 pm
Tom Katté
Managing Director
London
About the session
Growth with AI
Tue
14 Oct
,
1:20 pm
–
2:00 pm
Asaf Paz
Head of UK Agency & EMEA Private Equity/VC Partnerships at Google
About the session
Asaf Paz heads the UK & Ireland Agencies and EMEA Private Equity & Venture Capital Partnerships teams at Google. With a unique background, he was the CEO of WEBSEM, a Premier Partner digital marketing agency for over a decade, and is also an entrepreneur who founded and sold an AI startup.
There is only one YouTube
Tue
14 Oct
,
2:00 pm
–
2:20 pm
Andreas Stefanou
EMEA YouTube Product Lead at Google
About the session
Andreas Stefanou is an EMEA YouTube Product Lead at Google, responsible for driving the commercialisation strategy for Google’s ads business and helping shape product roadmaps for Google's diverse group of advertisers. With 13+ years experience in digital advertising, he has worked across various roles in Greece and Ireland, driving digital transformation and accelerating agencies' & brands' business growth.
BOOST: A creative framework for YouTube
Tue
14 Oct
,
2:45 pm
–
Andreas Nguyen Arentoft
Innovation Director
About the session
Andreas will be showing you how to design for YouTube’s unique environment, build assets that ladder up to your specific objectives, and use data to continually optimise performance. You’ll also learn how to leverage the latest tools and AI technology to streamline production in a brand safe way, and how tapping into cultural trends can amplify reach and results.
Measurement that Matters: the truth about your ROAS
Tue
14 Oct
,
3:15 pm
–
3:45 pm
Jess Merry
Managing Director, UK
About the session
Most brands still treat Google as a last-click, bottom-of-funnel channel - and it’s costing them growth. Jess will show how modern measurement frameworks can reveal the true value of upper-funnel activity across YouTube and Demand Gen, proving impact across the entire customer journey and unlocking smarter budget decisions.
Panel discussion: Scaling beyond search
Tue
14 Oct
,
3:45 pm
–
4:30 pm
Jess Merry
Managing Director, UK
Andreas Nguyen Arentoft
Innovation Director
Asaf Paz
Head of UK Agency & EMEA Private Equity/VC Partnerships at Google
Andreas Stefanou
EMEA YouTube Product Lead at Google
About the session
All of the day’s speakers plus a special guest will be joining us on stage to unpack the day’s topics. You’ll also have a chance to ask the panel any of your burning questions.
Still scrolling?
Well, you made it to the bottom. Great job! We look forward to seeing you at the event so you can tell us why it took you this long to actually sign up. Great breakfast and vibes awaits!