How NA-KD turned TikTok into a growth channel
In this 40-minute masterclass, Precis and NA-KD unpack the real decisions, challenges, and learnings behind turning TikTok into one of their top-performing channels.
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About the event
In this 40-minute masterclass, Precis and NA-KD unpack the real decisions, challenges, and learnings behind turning TikTok into one of their top-performing channels.
What you'll learn:
- Creative that performs: What content works on TikTok, and why
- Structuring for scale: Building a media setup that supports learning and growth
- Measuring what matters: How attribution unlocked the confidence to scale
- The TikTok confidence blueprint: 4 steps you can apply tomorrow
Plus: a live Q&A – Your questions, answered
Explore the event agenda
Check our agenda for a valuable experience filled with knowledge and networking.
10:00 am
–
11:00 am
CET
About the session
This session takes you behind the scenes of NA-KD’s TikTok journey, from creative foundations to full-funnel strategy and confident scaling. In just 40 minutes, you’ll learn how NA-KD evolved from viral content to measurable growth, what made TikTok-native creative actually perform, how media structure turned engagement into business impact, and why measurement was the unlock for scale, including what to do if you’re not there yet.
Speakers
Hear from the specialists

Maria Walldén
Senior Client Lead
Gothenburg

Mattias Jacobsson
CEO at NA-KD
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