Moving from keywords to context

The shift in how buyers find information is a present reality. In this Masterclass, Kristina Bergwall (SEO & AEO Director at Precis) and Malte Landwehr (CPO & CMO at Peec AI) explain how Large Language Models (LLMs) perceive, categorise, and recommend B2B brands. Using an exclusive dataset comparing project management and marketing tools, we explore 'visibility ordering' - the reason some brands dominate the AI narrative in one territory while nearly disappearing in another.

We move beyond the buzz to show exactly how 'the machine' synthesises information from across the web. You will learn why niche-specific citations are the new gold standard for authority, and how the LLM 'filter' differs from traditional search engine algorithms. Moderated by Stefania Casciari Carter, CMO at Precis, this online session is a live learning experience focused on the decisions and frameworks that bridge the regional visibility gap.

Key takeaways

• Learn to bridge the regional visibility gap by understanding why AI recommendations vary between markets.
• Identify how to transition from traditional SEO to building contextual authority for machine learning models.
• Understand why the machine prioritises context over volume, and how to adapt your strategy to meet LLM requirements.