The Growth Summit: YouTube for fashion and sportswear retail sectors
Join Precis and YouTube for The Growth Summit, an exclusive breakfast event for the fashion and sportswear retail sectors. We will explore how the industry is developing and identify the critical frameworks your brand needs to maintain relevance and unlock tactical growth opportunities in 2026.
Date
🗓️
Thu
12 Feb 2026
–
Thu
12 Feb 2026
Time
⏱️
8:30
–
Thu
11:00
Location
Oslo
,
Norway
Address
📍
Møllergata 12, 0179 Oslo
Bryggegata 6, 0250 Oslo, Norway
Address
📍
Møllergata 12, 0179 Oslo
Bryggegata 6, 0250 Oslo, Norway
Hosts
John-Erik Karlsen
CEO Norway
Mia Toft
Senior Strategic Agency Manager at Google
Sign up to the event
Hosts
John-Erik Karlsen
CEO Norway
Mia Toft
Senior Strategic Agency Manager at Google
Event Details
Date
🗓️
Thu
12 Feb 2026
–
Thu
12 Feb 2026
Time
⏱️
8:30
–
Thu
11:00
Location
Oslo
,
Norway
Address
📍
Bryggegata 6, 0250 Oslo, Norway
Companies we've teamed up with
About the event
As discovery behaviours evolve and consumer expectations around storytelling and relevance shift, the path to business growth is changing. We will explore the data-driven reality of these shifts, using the latest Future of Fashion report by Google x Deloitte to explain why balancing brand building with demand generation is now essential.
This session provides a deep dive into how YouTube’s ecosystem (spanning Shorts, creators, and Connected TV) can be leveraged to meet these new consumer demands.
We will move beyond the surface level to show you how to connect the dots between your creative content and tangible commercial results, ensuring your 2026 strategy is built on actionable insights and proven frameworks.
Key takeaways:
- Learn how to balance brand and demand generation to navigate fast-changing consumer expectations.
- Understand how to adapt your storytelling across YouTube’s multi-format ecosystem, from Shorts to CTV.
- Gain insights from the Google x Deloitte Future of Fashion report to inform your 2026 growth strategy.
- Discover how to connect your content and audience data to drive measurable business results.
Explore the event agenda
Check our agenda for a valuable experience filled with knowledge and networking.
Breakfast and arrival
8:30 am
–
9:00 am
About the session
Join us for a networking breakfast to kick off the morning with your peers in the fashion and sportswear retail sectors.
Speakers
Hear from the specialists
Welcome and intro
9:00 am
–
9:10 am
About the session
A brief opening to set the stage for our exploration of the evolving fashion landscape and the goals for the summit.
Speakers
Hear from the specialists
John-Erik Karlsen
CEO Norway
The future of fashion and brand relevance
9:10 am
–
9:30 am
About the session
A deep dive into the industry shifts and key aspects of future growth opportunities for for fashion and and sportswear retail sectors.
Speakers
Hear from the specialists
Mia Toft
Senior Strategic Agency Manager at Google
John-Erik Karlsen
CEO Norway
YouTube deepdive
9:30 am
–
9:50 am
About the session
Deep-dive into how YouTube can help your brand unlock new opportunities by integrating multiple media formats to reach your audience effectively.
Speakers
Hear from the specialists
Mia Toft
Senior Strategic Agency Manager at Google
Coffee break
9:50 am
–
10:05 am
About the session
A short intermission to recharge and network before we dive into real-world applications.
Speakers
Hear from the specialists
Learning from experience
10:05 am
–
10:25 am
About the session
Practical examples and case studies showing how brands in the fashion and sportswear retail sectors take the next step by unlocking new potential on YouTube.
Speakers
Hear from the specialists
Q&A session
10:25 am
–
10:45 am
About the session
An open floor to discuss nuances of what is next in the fashion industry and the potential to unlock new opportunities for your brand.
Speakers
Hear from the specialists
John-Erik Karlsen
CEO Norway
Mia Toft
Senior Strategic Agency Manager at Google
Wrap-up and mingling
10:45 am
–
11:00 am
About the session
Final closing thoughts and an opportunity for further conversation before the event concludes.
Speakers
Hear from the specialists
Welcome and intro
Thu
12 Feb
,
9:00 am
–
9:10 am
John-Erik Karlsen
CEO Norway
About the session
A brief opening to set the stage for our exploration of the evolving fashion landscape and the goals for the summit.
The future of fashion and brand relevance
Thu
12 Feb
,
9:10 am
–
9:30 am
Mia Toft
Senior Strategic Agency Manager at Google
John-Erik Karlsen
CEO Norway
About the session
A deep dive into the industry shifts and key aspects of future growth opportunities for for fashion and and sportswear retail sectors.
YouTube deepdive
Thu
12 Feb
,
9:30 am
–
9:50 am
Mia Toft
Senior Strategic Agency Manager at Google
About the session
Deep-dive into how YouTube can help your brand unlock new opportunities by integrating multiple media formats to reach your audience effectively.
Q&A session
Thu
12 Feb
,
10:25 am
–
10:45 am
John-Erik Karlsen
CEO Norway
Mia Toft
Senior Strategic Agency Manager at Google
About the session
An open floor to discuss nuances of what is next in the fashion industry and the potential to unlock new opportunities for your brand.
Still scrolling?
Well, you made it to the bottom. Great job! We look forward to seeing you at the event so you can tell us why it took you this long to actually sign up. Great breakfast and vibes awaits!