Mastering Meta: Creators, AI and measurement
Event date:
Wednesday
,
17 September 2025
Hosts
Tom Katté
Managing Director
London
Sahil Jhamb
Meta Agency Partner
London
Event Details
Date(s)
🗓️
Wed
17 Sep 2025
–
Location
London
,
United Kingdom
Address
📍
4 Hardwick Street Garnault Mews, EC1R 4RB London
Meta Brock Street, 10 Brock St, London NW1 3FG
Address
📍
4 Hardwick Street Garnault Mews, EC1R 4RB London
Meta Brock Street, 10 Brock St, London NW1 3FG
Hosts
Tom Katté
Managing Director
London
Sahil Jhamb
Meta Agency Partner
London
Event Details
Date(s)
🗓️
Wed
17 Sep 2025
–
Location
United Kingdom
Address
📍
Meta Brock Street, 10 Brock St, London NW1 3FG
Wednesday 17th September, 1 - 4pm:
Part of the “Connecting the dots” series, this event will equip ambitious D2C brands with the strategies and insights needed to drive predictable, accountable growth on Meta throughout Q4 and beyond. We’ll delve into modern measurement techniques, demystify AI’s role in performance, and explore how to integrate high-impact creator content, and media for maximum impact, ensuring your brand grows with precision.
What you’ll learn:
- How to move beyond GA4 and last click to prove Meta's true commercial impact
- When to use lift studies, channel lift and geo tests to quantify incrementality
- How to deploy Partnership Ads and creators for maximum impact
- A practical creative operating system for UGC and creator content that actually drives measurable performance
Explore the event agenda
Check our agenda for a valuable experience filled with knowledge and networking.
Arrival, lunch and mingle
1:00 pm
–
2:00 pm
BST
About the session
Speakers
Hear from the specialists
Welcome address
2:00 pm
–
2:05 pm
BST
About the session
Speakers
Hear from the specialists
Tom Katté
Managing Director
London
The smart shift: Proving Meta’s impact
2:05 pm
–
2:25 pm
BST
About the session
How to move beyond last click using lift, attention and channel-based models.
Speakers
Hear from the specialists
Dawn Lanzberg
Senior Client Lead
London
Rhys Cater
Group CSO, Data, Analytics & Technology
London
Fireside chat with Hugo Taylor, Acquisition & Growth Director at Oner Active.
2:25 pm
–
2:45 pm
BST
About the session
A candid conversation with Hugo Taylor on turning creator-led marketing into accountable, scalable growth on Meta.
Speakers
Hear from the specialists
Tom Katté
Managing Director
London
Hugo Taylor
Acquisition & Growth Director at Oner Active
Short break
2:45 pm
–
3:00 pm
BST
About the session
Speakers
Hear from the specialists
Meta’s peak season playbook
3:00 pm
–
3:20 pm
BST
About the session
Proven Q4 tactics you can copy now, plus an exclusive look at what’s next on Meta’s roadmap.
Speakers
Hear from the specialists
Alix Sutherland
Agency Partner, Creator Specialist at Meta
Creator content, a strategy for success
3:20 pm
–
3:40 pm
BST
About the session
A practical operating system for UGC and creators: from finding the right talent, briefing effectively, to successful hooks, tonalities and editing styles.
Speakers
Hear from the specialists
Minna Vainio
Principal Creative Strategist
Panel Q&A
3:40 pm
–
4:00 pm
BST
About the session
A chance to ask today’s speakers your burning questions. Feel free to submit your questions in advance when signing up below.
Speakers
Hear from the specialists
Dawn Lanzberg
Senior Client Lead
London
Hugo Taylor
Acquisition & Growth Director at Oner Active
Rhys Cater
Group CSO, Data, Analytics & Technology
London
Minna Vainio
Principal Creative Strategist
Event close
4:00 pm
–
5:00 pm
BST
About the session
Join us next door to continue the conversations over drinks and nibbles
Speakers
Hear from the specialists
Welcome address
Wed
17 Sep
,
2:00 pm
–
2:05 pm
Tom Katté
Managing Director
London
About the session
The smart shift: Proving Meta’s impact
Wed
17 Sep
,
2:05 pm
–
2:25 pm
Dawn Lanzberg
Senior Client Lead
London
Rhys Cater
Group CSO, Data, Analytics & Technology
London
About the session
How to move beyond last click using lift, attention and channel-based models.
Fireside chat with Hugo Taylor, Acquisition & Growth Director at Oner Active.
Wed
17 Sep
,
2:25 pm
–
2:45 pm
Tom Katté
Managing Director
London
Hugo Taylor
Acquisition & Growth Director at Oner Active
About the session
A candid conversation with Hugo Taylor on turning creator-led marketing into accountable, scalable growth on Meta.
Meta’s peak season playbook
Wed
17 Sep
,
3:00 pm
–
3:20 pm
Alix Sutherland
Agency Partner, Creator Specialist at Meta
About the session
Proven Q4 tactics you can copy now, plus an exclusive look at what’s next on Meta’s roadmap.
Creator content, a strategy for success
Wed
17 Sep
,
3:20 pm
–
3:40 pm
Minna Vainio
Principal Creative Strategist
About the session
A practical operating system for UGC and creators: from finding the right talent, briefing effectively, to successful hooks, tonalities and editing styles.
Panel Q&A
Wed
17 Sep
,
3:40 pm
–
4:00 pm
Dawn Lanzberg
Senior Client Lead
London
Hugo Taylor
Acquisition & Growth Director at Oner Active
Rhys Cater
Group CSO, Data, Analytics & Technology
London
Minna Vainio
Principal Creative Strategist
About the session
A chance to ask today’s speakers your burning questions. Feel free to submit your questions in advance when signing up below.
Sign up to the event
Fill in and complete the form steps to sign up to the event.