Mastering Meta for Q4: Creative, AI and measurement
Event date:
Wednesday
,
17 September 2025
Hosts
Tom Katté
Managing Director
London
Sahil Jhamb
Meta Agency Partner
London
Dawn Lanzberg
Senior Client Lead
London
Event Details
Date(s)
🗓️
Wed
17 Sep 2025
–
Location
,
Address
📍
Meta Brock Street, 10 Brock St, London NW1 3FG
Address
📍
Meta Brock Street, 10 Brock St, London NW1 3FG
Hosts
Tom Katté
Managing Director
London
Sahil Jhamb
Meta Agency Partner
London
Dawn Lanzberg
Senior Client Lead
London
Event Details
Date(s)
🗓️
Wed
17 Sep 2025
–
Location
Address
📍
Meta Brock Street, 10 Brock St, London NW1 3FG
Wednesday 17th September, 1 - 4pm:
Part of the "Connecting the dots" series, this event will equip ambitious D2C brands with the strategies and insights needed to drive predictable, accountable growth on Meta throughout Q4 and beyond. We'll delve into modern measurement techniques, demystify AI's role in performance, and explore how to integrate creative, including high-impact creator content, and media for maximum impact, ensuring your brand scales with precision.
What you’ll learn:
- How to move beyond GA4 and last click to prove Meta’s true commercial impact
- When to use lift studies, channel lift and geo tests to quantify incrementality
- How to set up Advantage+ and automation for Peak without losing brand control
- How to deploy Partnership Ads, creators and new placements like WhatsApp and Threads
- A practical creative operating system for UGC and creator content that actually sells
- How to use attention insights and minimum effective frequency to reduce waste
Explore the event agenda
Check our agenda for a valuable experience filled with knowledge and networking.
Arrival, lunch and mingle
1:00 pm
–
2:00 pm
BST
About the session
Speakers
Hear from the specialists
Welcome address
2:00 pm
–
2:05 pm
BST
About the session
Speakers
Hear from the specialists
Tom Katté
Managing Director
London
The smart shift: Proving Meta’s impact
2:05 pm
–
2:25 pm
BST
About the session
How to move beyond last click using lift, attention and channel-based models.
Speakers
Hear from the specialists
Sahil Jhamb
Meta Agency Partner
London
Case study, guest to be announced!
2:25 pm
–
2:45 pm
BST
About the session
Speakers
Hear from the specialists
Dawn Lanzberg
Senior Client Lead
London
Short break
2:45 pm
–
3:00 pm
BST
About the session
Speakers
Hear from the specialists
Meta’s peak season playbook
3:00 pm
–
3:20 pm
BST
About the session
Proven Q4 tactics you can copy now, plus an exclusive look at what’s next on Meta’s roadmap.
Speakers
Hear from the specialists
Sahil Jhamb
Meta Agency Partner
London
Creator content, a strategy for success
3:20 pm
–
3:40 pm
BST
About the session
A practical operating system for UGC and creators: briefs, versioning and pre-flight testing.
Speakers
Hear from the specialists
Dawn Lanzberg
Senior Client Lead
London
Panel Q&A
3:40 pm
–
4:00 pm
BST
About the session
Speakers
Hear from the specialists
Tom Katté
Managing Director
London
Dawn Lanzberg
Senior Client Lead
London
Sahil Jhamb
Meta Agency Partner
London
Event close
4:00 pm
–
5:00 pm
BST
About the session
Join us next door to continue the conversations over drinks and nibbles
Speakers
Hear from the specialists
Welcome address
Wed
17 Sep
,
2:00 pm
–
2:05 pm
Tom Katté
Managing Director
London
About the session
The smart shift: Proving Meta’s impact
Wed
17 Sep
,
2:05 pm
–
2:25 pm
Sahil Jhamb
Meta Agency Partner
London
About the session
How to move beyond last click using lift, attention and channel-based models.
Case study, guest to be announced!
Wed
17 Sep
,
2:25 pm
–
2:45 pm
Dawn Lanzberg
Senior Client Lead
London
About the session
Meta’s peak season playbook
Wed
17 Sep
,
3:00 pm
–
3:20 pm
Sahil Jhamb
Meta Agency Partner
London
About the session
Proven Q4 tactics you can copy now, plus an exclusive look at what’s next on Meta’s roadmap.
Creator content, a strategy for success
Wed
17 Sep
,
3:20 pm
–
3:40 pm
Dawn Lanzberg
Senior Client Lead
London
About the session
A practical operating system for UGC and creators: briefs, versioning and pre-flight testing.
Panel Q&A
Wed
17 Sep
,
3:40 pm
–
4:00 pm
Tom Katté
Managing Director
London
Dawn Lanzberg
Senior Client Lead
London
Sahil Jhamb
Meta Agency Partner
London
About the session
Sign up to the event
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