Aligning marketing and sales for long B2B cycles
When revenue targets are under pressure, the voice of sales often carries the most weight. Marketing's impact can feel invisible in long B2B cycles, but it doesn't have to be. This session focuses on shifting your perspective from the hunt for perfect attribution toward operationalising marketing data. We will explore how to translate marketing activity into the specific language, systems, and commercial meetings that sales teams value most.
Date
🗓️
Thu
23 Apr 2026
–
Thu
23 Apr 2026
Time
⏱️
8:30
–
Thu
11:00
Location
Stockholm
,
Sweden
Address
📍
Åsögatan 121, 116 24 Stockholm
Address
📍
Åsögatan 121, 116 24 Stockholm
Hosts
Nikita Smits-Jørgensen
Director CRM and Revenue Optimisation at Precis
David Blinov
CEO Finland at Precis
Helsinki
Sign up to the event
Hosts
Nikita Smits-Jørgensen
Director CRM and Revenue Optimisation at Precis
David Blinov
CEO Finland at Precis
Helsinki
Event Details
Date
🗓️
Thu
23 Apr 2026
–
Thu
23 Apr 2026
Time
⏱️
8:30
–
Thu
11:00
Location
Stockholm
,
Sweden
Address
📍
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Companies we've teamed up with
About the event
Rather than overwhelming you with abstract theory, we will dive into how you can surface marketing’s contribution during pipeline reviews and QBRs. You will learn to move beyond vanity metrics and start using CRM data to inform real-world commercial decisions. We aim to equip you with the frameworks necessary to align your KPIs with your organisation’s existing sales methodology, ensuring marketing is viewed as a primary driver of growth rather than a support function. Join us for a breakfast session designed to give you a clear, actionable roadmap for revenue alignment.
Key takeaways:
- Learn how to surface marketing's impact during pipeline reviews and commercial growth meetings.
- Shift from chasing perfect attribution to using CRM data for informed commercial decision-making.
- Master a practical framework for mapping the B2B buyer journey to your sales methodology.
- Discover how to translate marketing KPIs into the specific language used by sales and leadership.
Explore the event agenda
Check our agenda for a valuable experience filled with knowledge and networking.
Breakfast and mingle
8:30 am
–
9:00 am
About the session
Start the morning with a coffee and a relaxed breakfast while connecting with other B2B marketing and sales leaders.
Speakers
Hear from the specialists
Aligning marketing and sales in B2B
9:00 am
–
9:30 am
About the session
We will explore the shift from attribution obsession to operational alignment, focusing on making marketing data actionable for sales teams.
Speakers
Hear from the specialists
Nikita Smits-Jørgensen
Director CRM and Revenue Optimisation at Precis
David Blinov
CEO Finland at Precis
Helsinki
Fireside chat
9:30 am
–
10:30 am
About the session
An in-depth discussion on the realities of long sales cycles and how to maintain marketing visibility when the finish line is months away.
Speakers
Hear from the specialists
Nikita Smits-Jørgensen
Director CRM and Revenue Optimisation at Precis
David Blinov
CEO Finland at Precis
Helsinki
Networking and wrap-up
10:30 am
–
11:00 am
About the session
A final opportunity to discuss implementation roadmaps with peers and clarify any specific challenges from your own organisation.
Speakers
Hear from the specialists
Aligning marketing and sales in B2B
Thu
23 Apr
,
9:00 am
–
9:30 am
Nikita Smits-Jørgensen
Director CRM and Revenue Optimisation at Precis
David Blinov
CEO Finland at Precis
Helsinki
About the session
We will explore the shift from attribution obsession to operational alignment, focusing on making marketing data actionable for sales teams.
Fireside chat
Thu
23 Apr
,
9:30 am
–
10:30 am
Nikita Smits-Jørgensen
Director CRM and Revenue Optimisation at Precis
David Blinov
CEO Finland at Precis
Helsinki
About the session
An in-depth discussion on the realities of long sales cycles and how to maintain marketing visibility when the finish line is months away.
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