Aligning marketing and sales for long B2B cycles
When revenue targets are under pressure, the voice of sales often carries the most weight. Marketing's impact can feel invisible in long B2B cycles, but it doesn't have to be. This session focuses on shifting your perspective from the hunt for perfect attribution toward operationalising marketing data. We will explore how to translate marketing activity into the specific language, systems, and commercial meetings that sales teams value most.
Date
🗓️
Thu
16 Apr 2026
–
Thu
16 Apr 2026
Time
⏱️
8:30
–
Thu
11:00
Location
Stockholm
,
Sweden
Address
📍
Åsögatan 121, 116 24 Stockholm
Address
📍
Åsögatan 121, 116 24 Stockholm
Hosts
Erwan Derlyn
Senior Client Lead
Stockholm
Sign up to the event
Hosts
Erwan Derlyn
Senior Client Lead
Stockholm
Event Details
Date
🗓️
Thu
16 Apr 2026
–
Thu
16 Apr 2026
Time
⏱️
8:30
–
Thu
11:00
Location
Stockholm
,
Sweden
Address
📍
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Companies we've teamed up with
About the event
Rather than overwhelming you with abstract theory, we will dive into how you can surface marketing’s contribution during pipeline reviews and QBRs. You will learn to move beyond vanity metrics and start using CRM data to inform real-world commercial decisions. We aim to equip you with the frameworks necessary to align your KPIs with your organisation’s existing sales methodology, ensuring marketing is viewed as a primary driver of growth rather than a support function. Join us for a breakfast session designed to give you a clear, actionable roadmap for revenue alignment.
Key takeaways:
- Learn how to surface marketing's impact during pipeline reviews and commercial growth meetings.
- Shift from chasing perfect attribution to using CRM data for informed commercial decision-making.
- Master a practical framework for mapping the B2B buyer journey to your sales methodology.
- Discover how to translate marketing KPIs into the specific language used by sales and leadership.
Explore the event agenda
Check our agenda for a valuable experience filled with knowledge and networking.
Registration, breakfast, and mingle
8:30 am
–
9:00 am
About the session
Start the morning with coffee and a light breakfast while connecting with fellow B2B marketing leaders.
Speakers
Hear from the specialists
Keynote: Aligning Marketing and Sales in B2B
9:00 am
–
9:30 am
About the session
Hear how HubSpot manages to align Marketing and Sales teams leveraging their own CRM.
Speakers
Hear from the specialists
Aoife Murphy
Director Corporate - Nordics & Benelux at HubSpot
Fireside chat
9:30 am
–
10:30 am
About the session
An interactive discussion on Marketing and Sales alignment in practice. What works and what went wrong? The session includes time for Q&A so you can bring your questions to the experts.
Speakers
Hear from the specialists
Nikita Smits-Jørgensen
Director CRM and Revenue Optimisation at Precis
Mathias Roth
VP of Marketing at Scrive
Frida Ahrenby
Chief Marketing Officer at Rillion
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Johanna Fagerstedt
CMO at Mentimeter
Networking and closing
10:30 am
–
11:00 am
About the session
Final opportunity to discuss specific pain points with the speakers and peers before heading into the workday.
Speakers
Hear from the specialists
Keynote: Aligning Marketing and Sales in B2B
Thu
16 Apr
,
9:00 am
–
9:30 am
Aoife Murphy
Director Corporate - Nordics & Benelux at HubSpot
About the session
Hear how HubSpot manages to align Marketing and Sales teams leveraging their own CRM.
Fireside chat
Thu
16 Apr
,
9:30 am
–
10:30 am
Nikita Smits-Jørgensen
Director CRM and Revenue Optimisation at Precis
Mathias Roth
VP of Marketing at Scrive
Frida Ahrenby
Chief Marketing Officer at Rillion
Johanna Fagerstedt
CMO at Mentimeter
About the session
An interactive discussion on Marketing and Sales alignment in practice. What works and what went wrong? The session includes time for Q&A so you can bring your questions to the experts.
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