Everyone is talking about the transformative power of AI, but the real differentiator is the data that feeds it. When every competitor has access to the same automated bidding algorithms and models, your first-party data quality becomes your sole proprietary advantage.

However, the measurement landscape is shifting beneath our feet. With the rise of ad blockers, strict browser limitations, and evolving privacy regulations, businesses are quietly losing the vital user-level signals required to steer AI effectively.

This seminar, co-hosted by Google and Precis, addresses these challenges head-on. We will step past the empty buzzwords to showcase how forward-thinking companies are taking back control of their data using resilient, privacy-preserving infrastructure.

We'll break down the latest Google innovations and show you how to strengthen your measurement, recover valuable conversion data, and build a data foundation that supports better marketing decisions.

What you’ll take away

• How to use the latest innovations from Google to build a competitive marketing data infrastructure.
• How companies are recovering lost conversion signals, improving AI performance, and giving Smart Bidding and attribution the data they need to perform.
• How to connect your web, app, CRM, and offline data into a trustworthy platform that supports both marketing and IT.