Winning the B2B buyer: How AEO & generative search is changing the game
Event date:
Wednesday
,
22 October 2025
Hosts
James Perrott
SEO Director
Stockholm
Jarrah Hemmant
CRO Lead
Stockholm
Event Details
Date(s)
🗓️
Wed
22 Oct 2025
–
Location
Stockholm
,
Sweden
Address
📍
Åsögatan 121, 116 24 Stockholm
Address
📍
Åsögatan 121, 116 24 Stockholm
Hosts
James Perrott
SEO Director
Stockholm
Jarrah Hemmant
CRO Lead
Stockholm
Event Details
Date(s)
🗓️
Wed
22 Oct 2025
–
Location
Sweden
Address
📍
The way B2B buyers search is changing fast. With AI shaping what gets seen, and what doesn’t, brands that fail to adapt risk falling off the radar completely.
Join us for a morning of insights in Stockholm as we explore how Answer Engine Optimisation (AEO) and generative search are reshaping the B2B marketing landscape. We’ll break down what these shifts mean for lead generation and share practical strategies you can act on now using both SEO and CRO tactics – plus get an exclusive look at what today’s B2B buyers really want, straight from Profound’s latest data.
What you'll learn
- Master the new B2B buyer journey: Learn how AI and generative search are changing what gets seen... and what doesn't.
- Build an AEO-ready strategy: Get practical advice on how to integrate Answer Engine Optimisation (AEO) with Search Experience Optimisation (SXO) to drive a consistent pipeline of leads.
- Get exclusive insights: Discover what B2B buyers actually want, based on new, exclusive data.
- Closing the loop: Using a 1-search strategy to convert your new audiences.
- The future of search: What does it mean for B2B?
Explore the event agenda
Check our agenda for a valuable experience filled with knowledge and networking.
Arrival, breakfast & networking
8:30 am
–
9:00 am
About the session
Speakers
Hear from the specialists
Why AEO matters now
9:00 am
–
9:25 am
About the session
How generative search is rewriting B2B playbooks - with data from the new AI tracking platform, Profound
Speakers
Hear from the specialists
James Perrott
SEO Director
Stockholm
Kristina Bergwall
SEO Lead
Stockholm
Building an AEO-ready B2B strategy
9:25 am
–
9:45 am
About the session
SEO, CRO, content & technical essentials.
Speakers
Hear from the specialists
Jarrah Hemmant
CRO Lead
Stockholm
The new B2B playbook
9:45 am
–
10:00 am
About the session
A unified approach to digital growth.
Speakers
Hear from the specialists
Erwan Derlyn
Senior Client Lead
Stockholm
Success in the making
10:00 am
–
10:20 am
About the session
Lessons from our clients on staying ahead of the curve.
Speakers
Hear from the specialists
Jarrah Hemmant
CRO Lead
Stockholm
Kristina Bergwall
SEO Lead
Stockholm
Panel Q&A + open discussion
10:20 am
–
10:40 am
About the session
Speakers
Hear from the specialists
Wrap up, breakfast & networking
10:40 am
–
11:00 am
About the session
Speakers
Hear from the specialists
Why AEO matters now
Wed
22 Oct
,
9:00 am
–
9:25 am
James Perrott
SEO Director
Stockholm
Kristina Bergwall
SEO Lead
Stockholm
About the session
How generative search is rewriting B2B playbooks - with data from the new AI tracking platform, Profound
Building an AEO-ready B2B strategy
Wed
22 Oct
,
9:25 am
–
9:45 am
Jarrah Hemmant
CRO Lead
Stockholm
About the session
SEO, CRO, content & technical essentials.
The new B2B playbook
Wed
22 Oct
,
9:45 am
–
10:00 am
Erwan Derlyn
Senior Client Lead
Stockholm
About the session
A unified approach to digital growth.
Success in the making
Wed
22 Oct
,
10:00 am
–
10:20 am
Jarrah Hemmant
CRO Lead
Stockholm
Kristina Bergwall
SEO Lead
Stockholm
About the session
Lessons from our clients on staying ahead of the curve.
Sign up to the event
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