What AI says about your brand, and how to shape it
AEO and agentic marketing, from measurement to performance. A breakfast at the Precis office in Stockholm with Profound, on how ChatGPT, Claude, and new personal agents decide which brands to cite, and how to turn that into media performance. Wednesday 9 December, talks wrapped by 10:55.
Date
🗓️
Wed
09 Dec 2026
–
Wed
09 Dec 2026
Time
⏱️
8:15
–
Wed
12:00
CET
Location
Stockholm
,
Sweden
Address
📍
Åsögatan 121, 116 24 Stockholm
Address
📍
Åsögatan 121, 116 24 Stockholm
Hosts
.avif)
Sign up to the event
Companies we've teamed up with
About the event
More buyers now put their question to an answer engine and work from the shortlist it gives back. That leaves marketing leaders with a new set of questions: when AI answers on behalf of your brand, what is it saying, how often are you cited, and what can you do to change it?
We've teamed up with Profound, whose platform tracks brand share of voice and citations across the major AI engines, to spend a morning on the measurable side of AEO.
Profound will share what their research shows about how answer engines and agents read and recommend brands. We'll show how we connect that data to media plans and enterprise ROI, with case studies from brands already acting on it.
What you'll take away
- How ChatGPT, Claude, and newer personal agents choose which brands to cite, and where those citation patterns are moving
- The share-of-voice and citation metrics Profound tracks across AI engines, and how to read them for your own brand
- How Precis turns AEO data into media and content decisions, shown through real case studies on revenue and ROI
- What AI visibility data changes day to day for content, PR and comms, SEO, and marketing engineering teams, with a live look at next-generation AI agents
- How peers are budgeting for AEO and shaping their teams for 2027, straight from the panel Q&A
Explore the event agenda
Check our agenda for a valuable experience filled with knowledge and networking.
Arrival and breakfast
8:15 am
–
9:00 am
CET
About the session
Coffee, breakfast, and time to meet the other marketing leaders in the room before the talks begin. The Profound demo booth opens now too.
Speakers
Hear from the specialists
Why Profound is building in the Nordics
9:00 am
–
9:10 am
CET
About the session
Sia opens the morning with how Profound helps brands see and shape their AI visibility, why the Nordics matter to its plans across EMEA, and what that means for customers here, before handing over to our host, Precis.
From SEO to AEO: why search and media now need one plan
9:10 am
–
9:20 am
CET
About the session
Kristina sets out how discovery is moving from ranked links to synthesised answers and agents. She'll share why we think enterprise brands reach their growth goals faster when search and media are built as one capability.
Where AI citations are heading, and what it means for your visibility
9:20 am
–
9:45 am
CET
About the session
Josh shares Profound's latest research on how ChatGPT, Claude, and new personal agents such as Muse and Instinct decide what to cite, how that is shifting, and what it means for your AI visibility strategy.
Turning AEO insights into revenue
9:45 am
–
10:00 am
CET
About the session
Case studies and the operating framework we use to connect AEO data to media performance and enterprise ROI, step by step from insight to result.
A day in the life of an AI-visible marketing team
10:00 am
–
10:25 am
CET
About the session
Jordan walks through how marketing engineers, AEO and SEO specialists, and content, PR, and comms teams use AI visibility data in their daily work to spot new opportunities and get more from what they already do. Includes a live showcase of next-generation AI agents in action.
Speakers
Hear from the specialists
Panel and Q&A: preparing your brand for AI-first discovery
10:25 am
–
10:50 am
CET
About the session
Budgeting for AEO, its knock-on effects across your other channels, and how to shape marketing teams for 2027. Bring your questions: this half hour is shaped by the room.
Speakers
Hear from the specialists
Closing remarks
10:50 am
–
10:55 am
CET
About the session
A five-minute wrap-up of the morning's main ideas and who to grab for a follow-up chat.
Networking and 1:1s
10:55 am
–
12:00 pm
CET
About the session
Stay for coffee and 1:1 conversations with Precis and Profound specialists about your own brand. Talks are done by 10:55 if you need to head off.
Speakers
Hear from the specialists
Why Profound is building in the Nordics
Wed
9 Dec
,
9:00 am
–
9:10 am
Sia Mabadi
Head of the Nordics, Profound
About the session
Sia opens the morning with how Profound helps brands see and shape their AI visibility, why the Nordics matter to its plans across EMEA, and what that means for customers here, before handing over to our host, Precis.
From SEO to AEO: why search and media now need one plan
Wed
9 Dec
,
9:10 am
–
9:20 am
Kristina Bergwall
SEO & AEO Director, Precis
Stockholm
About the session
Kristina sets out how discovery is moving from ranked links to synthesised answers and agents. She'll share why we think enterprise brands reach their growth goals faster when search and media are built as one capability.
Where AI citations are heading, and what it means for your visibility
Wed
9 Dec
,
9:20 am
–
9:45 am
Joshua Blyskal
Head of AI Strategy, Profound
About the session
Josh shares Profound's latest research on how ChatGPT, Claude, and new personal agents such as Muse and Instinct decide what to cite, how that is shifting, and what it means for your AI visibility strategy.
Turning AEO insights into revenue
Wed
9 Dec
,
9:45 am
–
10:00 am
Lucas Kolping
SEO & AEO Client Director, Precis
About the session
Case studies and the operating framework we use to connect AEO data to media performance and enterprise ROI, step by step from insight to result.
A day in the life of an AI-visible marketing team
Wed
9 Dec
,
10:00 am
–
10:25 am
Jordan Maahs
Manager, Solutions Consulting, Profound
About the session
Jordan walks through how marketing engineers, AEO and SEO specialists, and content, PR, and comms teams use AI visibility data in their daily work to spot new opportunities and get more from what they already do. Includes a live showcase of next-generation AI agents in action.
Panel and Q&A: preparing your brand for AI-first discovery
Wed
9 Dec
,
10:25 am
–
10:50 am
Kristina Bergwall
SEO & AEO Director, Precis
Stockholm
Joshua Blyskal
Head of AI Strategy, Profound
About the session
Budgeting for AEO, its knock-on effects across your other channels, and how to shape marketing teams for 2027. Bring your questions: this half hour is shaped by the room.
Closing remarks
Wed
9 Dec
,
10:50 am
–
10:55 am
Sia Mabadi
Head of the Nordics, Profound
About the session
A five-minute wrap-up of the morning's main ideas and who to grab for a follow-up chat.
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