Harnessing data and AI for growth: a GCP playbook

This event explores how ambitious brands are using data and AI to accelerate growth through Google Cloud Platform. Together with Google, we’ll unpack how data can become a true competitive advantage — from optimising and evaluating media performance to powering smarter decision-making across the business.

Expect hands-on cases showing how AI is redefining creative production, measurement, and automation — moving beyond the hype to deliver real, practical value. You’ll hear from Google experts on how AI and cloud technology are shaping the future of marketing. After the sessions, we’ll close with a  networking session where you’ll have the opportunity to discuss opportunities and challenges with peers and specialists from across the industry.

Whether you’re looking to strengthen your data foundations or turn your AI ambitions into tangible business impact, this session will give you a practical playbook for harnessing Google Cloud to scale with precision.

By the end of it you'll learn how to:

• Turn data into action and build scalable growth engines with Google Cloud Platform.
• Use AI to build an impactful connection between data, media, and business outcomes.
• Discover inspiring use cases where AI transforms creative production from hype to hands-on value.
• Utilise the power of AI for creative insights and performance analysis.