Satispay: Driving reach and app installs in new markets with TikTok
To build hype around their services and collect in-app registrations, Satispay, together with their performance marketing agency Booster Box (part of the Precis group), partnered with TikTok for an engaging campaign that introduced the brand to a whole new audience across Italy, strengthening their B2C presence.
-56%
Reduction in CPC
-56%
Reduction in CPC
-50%
Reduction in CPA
-50%
Reduction in CPA
+347%
Increase in impressions
+347%
Increase in impressions
To build hype around their services and collect in-app registrations, Satispay, together with their performance marketing agency Booster Box (part of the Precis group), partnered with TikTok for an engaging campaign that introduced the brand to a whole new audience across Italy, strengthening their B2C presence.
The primary goal was to drive app growth and engagement through native, high-impact formats. By combining in-feed video, in-app event optimisation, and rigorous marketing evaluation, Satispay successfully reached new audiences and measured true campaign impact.
In-feed ads
For their awareness and conversion campaign, Satispay chose one of the most engaging formats – In-Feed Ads. With an up-beat video that felt 100% native, the Satispay campaign helped the brand engage with a new audience in a personal and authentic way.
In-app event optimisation
For this specific product launch, they ran in-app event optimisation (AEO) for their ads. AEO provides the power to find new audiences for your brand, while encouraging specific behaviours such as app installs, in-app events, purchases, or form completions.
Valutazione del marketing
As for campaign conversion, in order to correctly evaluate the incremental effect on the Italian B2C market, we ran an incremental test on TikTok – comparing the treatment group (had access to TikTok ads) and the control group (no access to the TikTok ads) for campaign performance.
Satispay’s TikTok approach set a new standard in digital success. In collaboration with the Precis group, they successfully leveraged in-feed ad campaigns to drive interest in the Italian market – with results based on a foundation of data through incremental testing.
Ibrahim Patat
Paid Social Lead
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