Stutterheim: stabilire il riconoscimento del marchio nel segmento del lusso
Precis ha aiutato Stutterheim a sviluppare una strategia creativa full-funnel, che unisce i contenuti tradizionali a quelli generati dagli utenti. Il marchio è stato riconosciuto come un marchio di abbigliamento da pioggia di alta qualità e ha generato ricavi.
71%
Aumento dei clic
71%
Aumento dei clic
200%
Aumento degli acquisti online (a/a)
200%
Aumento degli acquisti online (a/a)
33%
Aumento del ROAS
33%
Aumento del ROAS
Stutterheim wanted to establish recognition as a premium rainwear brand, while driving revenue. Precis helped the Swedish rainwear brand develop a full-funnel creative strategy, bridging traditional and user-generated content.
The strategy was based on research and data. By examining the behaviors of consumers in the luxury segment, we determined that leveraging user-generated content (UGC) and emphasising product quality would be the best way of achieving our goals.
Increase in clicks 71%
Adding user-generated (UCG) elements to the creative mix had a large positive impact on link clicks. UCG contributed to a more genuine connection between the brand and the audience while also enhancing performance.
Increase in online purchases (YoY) 200%
While doubling the ad spend, we tripled the purchases YoY. We learned which creatives were most effective at driving purchases and continued to optimise our creative efforts towards those creatives. This iterative approach bolstered our understanding of what resonated with the audience and contributed to sustained improvements in the overall campaign effectiveness.
Increase in ROAS 33%
The insight-driven creative strategy played a pivotal role in driving increase in ROAS. Basing the strategy on data and insights ensured ad relevance and even improved purchase value.
Ci è piaciuto molto lavorare con il team creativo di precis, con ottimi risultati e un'elevata produzione creativa.
Sofia Kappelin
Responsabile marketing
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