Jun 11, 2026
Pt. 2: The marketing skills gap: Why AI rewards those who know their fundamentals
In Part 2 of this conversation, Jan Montwill, Global Media Strategist at H&M, makes that suspicion explicit… and then does something more useful than most: he explains what to do about it. Jan has spent his career across agencies including WPP and Havas before going client-side, which means he's watched this from both sides. His take is calm, grounded, and deliberately uncomfortable in the best possible way: the marketers most at risk from AI aren't the ones being replaced by automation. They're the ones who never built the strategic foundation that makes automation useful in the first place.
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Retention has always mattered. But in 2025, it’s starting to take centre stage. Not just as a CRM metric, but as a design principle for sustainable growth.
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Connecting the dots: LinkedIn done right (even in the age of AI)
It's 2025 and LinkedIn feels... different. AI has made posting easier than ever, feeds are noisier, and buyers are engaging with content earlier in their journey. For CMOs and senior marketers, that makes visibility no longer optional: it’s a growth lever. In this episode, we dig into what it takes to build credibility on LinkedIn without falling into the trap of vanity posting.
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Connecting the dots: How smart brands actually win on TikTok
TikTok isn’t new anymore. Most brands know they need to be there… but few have figured out how to actually make it work. In this episode, we explore how brands can move beyond TikTok as a checkbox channel and start treating it like the community-driven, creatively demanding platform it is.
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