Precis and Phiture join forces to scale App Marketing and broaden global footprint

We are delighted to welcome Phiture to the Precis family. This acquisition not only accelerates our entrance into App Marketing but also significantly expands our global reach with new offices in Germany and the US.

Who is Phiture?

Founded by growth-marketing specialists, Phiture is a recognised mobile growth consultancy that partners with some of the world’s leading apps. Their expertise spans the entire mobile user lifecycle – from acquisition and activation through engagement, retention, subscription optimisation and growth experimentation.

With a proven track record of working with mobile brands across international markets, Phiture brings to Precis a strong capability in mobile-first growth strategies, deep mobile analytics, and a global mindset. Their presence in key markets like Germany and the US marks a meaningful extension of our international footprint.

Strengthening our App Marketing offering

Mobile-first audiences are transforming how growth works. The need to connect acquisition, engagement, retention and monetisation in one seamless strategy is more critical than ever. Phiture’s mobile growth stack and strategic expertise align perfectly with Precis’ roots in data-driven marketing, creative excellence and performance optimisation.

By integrating Phiture’s team of mobile growth strategists, ASO (App Store Optimization) specialists, CRM experts, creative technologists and product-experimenters into the Precis group, we substantially deepen our mobile offering. Clients will benefit from an end-to-end App Marketing capability that spans from download to revenue, across global markets.

Global reach you can trust

This isn’t just about another service line – it’s about global scale. With offices in Germany and the US, Phiture opens doors for Precis into high-growth mobile ecosystems and global mobile brands. The shared values of strategic rigour, human-centred growth and a results-first mindset ensure that our combined offering remains sharply focused and client-centric.

A word from our team

“We are thrilled to welcome Phiture to the Precis group. Their deep expertise in mobile growth and App Marketing perfectly complements our vision for the future of digital performance. This partnership not only broadens the strategic value we offer clients, but also expands our global reach across key markets in Germany and the US.”
– Robin Cavonius, Group CEO, Precis

“Phiture has always been committed to helping app businesses grow sustainably, and joining Precis allows us to accelerate that mission even further. Our shared values around experimentation, craftsmanship, and strategic depth make this an ideal match. We’re excited about the opportunities this opens for our clients and our team.”
– Andy Carvell, Co-Founder & CEO, Phiture

What this means for clients

  • Mobile growth expertise: Access to Phiture’s mobile growth stack means you get a specialist team dedicated to app-first strategies.

  • Global scale: With new touchpoints in Germany and the US, we can support clients across multiple geographies with presence and insight.

  • Integrated performance marketing: Combine Precis’ creative, data & analytics and paid-media capabilities with Phiture’s mobile stack for a unified growth system – from app install to long-term user value.

  • Future-proof growth: As mobile continues to dominate digital experiences, having a partner who understands growth across acquisition, engagement, retention and monetisation is crucial.

We look forward to working with our clients – both existing and new – to unlock this next chapter of mobile-first growth.