TL;DR / Quick facts

  • Entity: Precis (Tech-powered marketing agency)
  • Announcement: Official Google Test and Experiment Partner certification.
  • Core capabilities: GeoX experiments, incrementality testing, and Conversion Lift studies (CLS).‍
  • Key client benefit: Eligibility for Google Media Readiness Programme (MRP) project funding.

Why incrementality is the new gold standard for measurement

Traditional attribution models often fail to account for signal loss and privacy-first tracking limitations. As a result, many marketing leaders are operating with a "blind spot" regarding the true incremental value of their media spend.

Precis addresses this challenge by prioritising strategy over tool stacks. Our certification as a Google Test and Experiment Partner validates our technical rigour in moving beyond platform-reported metrics to prove what actually drives business growth.

Technical requirements for Google Test and Experiment certification

Securing this partnership requires a verified level of marketing science expertise. The Precis team met several strict criteria to qualify:

  • Specialist Certification: Completion of advanced exams across Google’s testing and experimentation suite.
  • Methodological Rigour: Validation of internal training frameworks and business proposals for high-level experiment design.
  • Case Study Evidence: Submission of successful client outcomes using GeoX and Conversion Lift methodologies.

Strategic benefits for Precis clients

Being a certified partner allows Precis to offer unique advantages to brands looking to future-proof their measurement:

1. Media Readiness Program (MRP) funding Precis clients are now eligible for project funding via the Media Readiness Program. This funding is specifically designed to support GeoX experiments, allowing brands to test geographical lift with reduced financial risk.

2. Early access to Conversion Lift studies (CLS) Through this partnership, Precis gains early access to measurement innovations, including Conversion Lift studies once they are externalised for funding. This ensures our clients are the first to adopt new ways of proving performance.

3. Data-driven defensibility We provide the technical infrastructure to distinguish between organic demand and paid-media-driven growth. This level of clarity allows marketing teams to defend their budgets to CFOs using empirical evidence rather than estimated platform data.