Explore the event agenda
Check our agenda for a valuable experience filled with knowledge and networking.
Why 2027 planning starts with a shared number
10:00 am
–
10:03 am
About the session
Where the session sits in the planning calendar, and the three diagnostic questions that frame everything after it.
Who are we trying to win, and how much?
10:03 am
–
10:12 am
About the session
How to go from closed-won data to 3 to 5 priority segments, and the one-line formula that turns sales' revenue target into marketing's pipeline target.
What does buying behaviour look like?
10:12 am
–
10:17 am
About the session
How B2B buyers research before they ever speak to sales, and which signals show an account is actually in-market.
What counts as a real opportunity?
10:17 am
–
10:22 am
About the session
How to combine website, off-site, and third-party signals into one fit and intent score, with or without dedicated tooling.
Who does what, and how fast?
10:22 am
–
10:32 am
About the session
Turning the fit and intent matrix into tiered plays, with response times both teams can commit to.
Speakers
Hear from the specialists
Nikita Smits-Jørgensen
Director CRM and Revenue Optimisation at Precis
Live Q&A: bring the questions
10:32 am
–
10:40 am
About the session
Your planning questions, answered live by both sides of the operating model.
Speakers
Hear from the specialists
Why 2027 planning starts with a shared number
Thu
12 Nov
,
10:00 am
–
10:03 am
David Blinov
CEO Finland
Helsinki
About the session
Where the session sits in the planning calendar, and the three diagnostic questions that frame everything after it.
Who are we trying to win, and how much?
Thu
12 Nov
,
10:03 am
–
10:12 am
David Blinov
CEO Finland
Helsinki
About the session
How to go from closed-won data to 3 to 5 priority segments, and the one-line formula that turns sales' revenue target into marketing's pipeline target.
What does buying behaviour look like?
Thu
12 Nov
,
10:12 am
–
10:17 am
Jillian Als
CMO at Leadfeeder
About the session
How B2B buyers research before they ever speak to sales, and which signals show an account is actually in-market.
What counts as a real opportunity?
Thu
12 Nov
,
10:17 am
–
10:22 am
Jillian Als
CMO at Leadfeeder
About the session
How to combine website, off-site, and third-party signals into one fit and intent score, with or without dedicated tooling.
Who does what, and how fast?
Thu
12 Nov
,
10:22 am
–
10:32 am
Nikita Smits-Jørgensen
Director CRM and Revenue Optimisation at Precis
About the session
Turning the fit and intent matrix into tiered plays, with response times both teams can commit to.
