Åhléns: Doubling down on performance

Understanding the true value

With the help of data-driven attribution, Åhléns was able to understand the true value of generic searches, and scaled their investments. Precis’ proprietary data-driven attribution model has throughout the year attributed digital performance tied to Åhléns’ customers’ interactions with search, which has been a crucial insight for Åhléns to understand what efforts are contributing to their bottom line more accurately.

Proprietary technology

Precis’ own technology platform has been utilized since the beginning, automating critical factors of the performance such as bidding optimization, attribution modeling, and keyword expansion. Frequent additions of new features and ongoing development of existing ones has been a key driver to the continued improvements in results year by year.

Transparent communication

Keeping a close and transparent dialogue between Åhléns and Precis has been key to identify areas of improvement and pushing high-impact initiatives forward.