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29%
US LinkedIn reach (of ICP members)
29%
US LinkedIn reach (of ICP members)
41%
DE LinkedIn reach (of ICP members)
41%
DE LinkedIn reach (of ICP members)
25%
UK LinkedIn reach (of ICP members)
25%
UK LinkedIn reach (of ICP members)
In June 2025, EasyPark Group officially became Arrive – a unified mobility platform merging EasyPark, Flowbird, Parkopedia, RingGo, ParkMobile, and more.
Precis was enlisted to be part of Arrive's first-ever B2B brand launch. As part of a larger brand rollout, Precis led paid creative and media activation - delivering strategy, buying, and production across LinkedIn, programmatic, and Microsoft Ads in the US, UK, and DE.
Integrated B2B media mix
We combined LinkedIn’s precision targeting with Programmatic placements in high-impact industry publications, supported by Microsoft Ads to expand branded visibility across markets.
Paid-first creative strategy
Instead of adapting existing brand assets, we built a paid concept from the ground up. The narrative of “Every arrival matters” was anchored in Arrive’s mission and visual identity.
AI-powered production
All campaign creatives including videos, statics and banners were generated using AI tools, allowing the team to deliver a cohesive look and feel across channels at speed and scale.
Category-first execution
Based on learnings from the launch we developed playbooks for targeting, storytelling, and format planning specific to the mobility-tech category to use for future campaigns.
"Precis did a fantastic job helping us translate our brand guidelines into tactical creatives that truly resonated with our target audience. Given the complexity of our service and brand, their ability to manage conflicting stakeholder ideas while still delivering bold, AI-driven creatives was impressive."
Hana Aljoofri
Head of Digital Marketing
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