#1
Driver of qualified leads
#1
Driver of qualified leads
78%
Decrease in cost per MQL
78%
Decrease in cost per MQL
64%
Increase in traffic
64%
Increase in traffic
When Bannerflow’s organic traffic dropped, they turned to Precis for support. But rather than focus solely on SEO, Precis developed a full-funnel strategy that aligned paid, organic, and creative efforts.
By combining SXO with a refined media mix across Google Ads, LinkedIn, and Meta, Precis helped make paid media Bannerflow's top source of qualified leads – outperforming outbound sales and setting a strong foundation for international growth.
Founded in 2010, Bannerflow is a Creative Management Platform that lets marketing teams manage digital ads in-house – designing, scaling, and optimising campaigns. Based in Stockholm, it supports multiple formats and integrates with major ad tech platforms.
Search experience optimisation (SXO):
SEO gets you found, CRO gets you chosen. Precis combined technical SEO with conversion rate optimisation (CRO) to not only recover lost organic traffic but also drive higher-quality leads through better onsite experiences.
Full-funnel, multi-channel strategy:
A holistic approach across Google Ads, LinkedIn, and Meta ensured consistent messaging and efficient performance throughout the customer journey. These platforms are now Bannerflow’s top sources of qualified leads.
Creative and data alignment:
Precis restructured Bannerflow’s ad creative to better reflect product value and resonate across platforms – supported by stronger tracking and cleaner data.
"Precis has been an invaluable partner in helping us reach the right clients with the right message across multiple channels. Their data-driven approach shows us where to invest, while their expertise ensures our campaigns resonate with the right audience.“
Lucy Perrott
Head of Growth
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