+11.1%
Absolute Lift - Brand awareness
+11.1%
Absolute Lift - Brand awareness
+75.3%
Relative Search Lift for search term företagskonto
+75.3%
Relative Search Lift for search term företagskonto
-36%
Cost per lifted user
-36%
Cost per lifted user
To stand out in the crowded accounting software market, Bokio wanted to boost brand awareness and consideration among Swedish small business owners. Precis created a full-funnel campaign built around the concept “Ovanligt Zenkelt” (“unusually easy”), positioning Bokio as a calm, simple solution for bookkeeping. With zen-inspired visuals, messaging, and sound across multiple channels, the campaign drove strong lifts in both awareness and consideration.
The campaign focused on digital channels and spoke directly to small business owners across Sweden. It was designed to boost awareness, build trust, and nudge people closer to choosing Bokio. After digging into the market, audience, and channels, it was clear that calm and simplicity were the way to go. Precis built a full-funnel creative strategy to position Bokio as a solution offering users a sense of ‘financial zen’.
To connect with users emotionally and show Bokio as a source of financial calm, we leaned into the idea of “bookkeeping as mindfulness.” The campaign consisted of calming visuals, soothing voice overs, and gentle soundscapes. Launched across YouTube, DV360, Meta, and TikTok, “Zenkelt” brought the message of financial zen to life through a smart, performance-driven media setup.
"Working with Precis, we were able to bring our brand to life in a way that truly resonated. Their creative and full-funnel approach helped us cut through the noise and position Bokio as a calm, easy solution for small business owners."
Holger Brundin
VP of Marketing, Bokio
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