200%
Revenue from paid channels
200%
Revenue from paid channels
257%
Transactions from paid channels
257%
Transactions from paid channels
66%
Increase in profitability
66%
Increase in profitability
GANT Norway wanted to grow revenue from paid channels. In the intersection between experience, technology, and automation Precis made this happen.
Granular Google Ads structure
Building a granular structure allowed us to maximize brand revenue while also growing non-brand value. This was achieved through a value-based campaign structure and an advanced audience strategy. Precis’ CSS and our bidding tool were essential in order to prioritize the most valuable users at the lowest cost.
Paid social funnel strategy
Our Paid Social structure targets users based on the purchase funnel theory. This strategy allowed us to build relevant audiences, generate new customers and maximize value from existing ones. Budgeting based on where the buyer is in their journey was key in order to ensure coverage close to the point of purchase.
Technology & automation
In the fast-paced world of Digital Marketing, in combination with a competitive landscape on both Paid Social and Paid Search, it’s essential to utilize technology and automation where applicable. Building on the strong foundation provided by the account structures, technology allowed us to optimize the account properly and achieve an increased revenue while strengthening ROI.
It’s a pleasure to work with Precis, they are very hands-on and always have ideas to improve our account’s and results.
Alexander Transeth
Head of Marketing
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