90%
ROI increase YoY
90%
ROI increase YoY
43%
Increase in sales YoY
43%
Increase in sales YoY
32%
Decrease in CPC
32%
Decrease in CPC
Precis applied rigorous account restructuring and optimisation methods to enhance the performance of Daniel Wellington’s Amazon advertising in the United States.
Expanding relevant reach
By mining search terms reports, we enhanced our ability to stay relevant and avoid costly irrelevant clicks. This meant we could increase our reach by 27% while still decreasing CPC levels significantly, ultimately leading to higher profitability and sales volumes.
Bidding efficiences
With an overall ACoS target in mind, we adapted bidding and bid adjustments to accommodate expected ROI levels based on historical data, adjusting continuously and at scale to adapt to changes in consumer behaviour over time.
ASIN selection
Having steered the account towards higher relevance in terms of visibility, we also wanted to ensure that the product detail pages that consumers ended up on were high performing and retail-ready. This strategy greatly contributed to the higher conversion rates we subsequently observed.
I have worked with Precis on several projects and always found them very easy to work with. In a matter of days Precis managed to improve our account structure and optimize our bidding, resulting in substantial improvements in CPC and ACoS without decreasing sales.
Simon Liljenäs
E-commerce Manager Americas
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