Case study

Jotex: Increasing awareness and consideration among women aged 22 to 55

Scandinavian interior designer Jotex collaborated with Precis to develop a paid social strategy to increase awareness and consideration.

Result

215%

Increase in transactions

215%

Increase in transactions

222%

Increase in traffic to the site

222%

Increase in traffic to the site

37%

Decrease in CPC

37%

Decrease in CPC

Overview

Case overview

Jotex, a prominent Swedish interior design brand, collaborated with Precis to develop a paid social strategy aimed at increasing awareness and consideration among their target audience: women aged 22 to 55.

Our Approach
Success factors

Our collaboration with Precis has been a great success. The synergies between our channels and their data-driven approach with digital strategy has taken us to the next level. They have been creating, evaluating and testing insight-based concepts and campaigns, to help us understand what works, why, when, and how.

Daniel Jensen

Online Marketing Manager

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