215%
Increase in transactions
215%
Increase in transactions
222%
Increase in traffic to the site
222%
Increase in traffic to the site
-37%
Decrease in CPC
-37%
Decrease in CPC
Jotex partnered with Precis to develop a paid social strategy focused on increasing awareness and consideration among women aged 22–55. The collaboration began with a data-driven analysis of share of search and brand tracking, which identified the consideration phase as key to unlocking long-term sales growth. Creative maturity was central to the strategy, ensuring lasting impact beyond short-term results.
Stronger brand positioning
We aligned all messaging to highlight Jotex’s core values, moving away from short-term promotions to strengthen brand identity.
Full-funnel messaging
By tailoring creative to different stages of the user journey, we ensured messaging resonated throughout the funnel.
Dynamic paid social setup
A flexible campaign structure allowed for timely, intent-based messaging that adapted to evolving customer behaviour.
Ongoing optimisation
A robust testing framework enabled continuous learning and performance improvements over time.
Our collaboration with Precis has been a great success. The synergies between our channels and their data-driven approach with digital strategy has taken us to the next level. They have been creating, evaluating and testing insight-based concepts and campaigns, to help us understand what works, why, when, and how.
Daniel Jensen
Online Marketing Manager
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