+545%
Increase in organic visibility
+545%
Increase in organic visibility
+639%
Increase in non-branded organic clicks
+639%
Increase in non-branded organic clicks
K‑Bygg is a Swedish building materials retailer that serves both professional builders and home improvement customers. Backed by Kesko AB, the company offers a wide range of construction products and services across a nationwide network of stores.
In 2025, Precis supported K-Bygg in preparing their website for the migration of their sister company, K-Rauta, by strengthening their technical foundation and driving scalable growth through AI.
A comprehensive SEO strategy
We led both the strategic and operational SEO work – securing buy-in, embedding into core workflows, and driving the creation of hundreds of brand pages that unlocked new organic growth for K-Bygg.
Operative work scaled with AI
To work efficiently at both strategic and operational levels, Precis used AI to scale key tasks. It enabled the team to create over 400 pieces of content in six months – each edited by the team – and took care of most of the manual redirect mapping, which the SEO specialists then reviewed.
Optimising for the long-term
This combined approach, focusing on efficiency and strategic expertise, resolved immediate issues while also establishing a foundation for ongoing SEO growth, strengthening K-Bygg's digital presence.
Migrating K-Rauta to K-Bygg required real expertise, so bringing in Precis was an easy choice. They combined operational excellence with strategic thinking beyond SEO, crucial for successfully merging the two brands.
Alex Brache
Head of Digital Services
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