500%
Increase in leads per month
500%
Increase in leads per month
80%
Decrease in cost per lead
80%
Decrease in cost per lead
86%
Increase in CTR
86%
Increase in CTR
Serving 25 million users and 45,000 merchants, Klarna partnered with us to optimise lead generation and performance. In 10 months, we boosted monthly leads by 500%, cut the cost per lead by 80%, and improved CTR by 86%, helping Klarna advance its global ambitions.
Lead profitability boosted
During the first 10 months, we increased the average number of leads generated each month by 500% At the same time, we reduced the cost per lead by 80% – significantly boosting profitability.
A/B testing
Landing pages, banners, search terms and new Google features were continually A/B-tested. As a result, CTR increased by 86% which, together with new banner copy and landing pages, improved results and cut CPC by 33%.
A total restructure
By switching all markets to a granular account structure, we were able to analyse search behaviour market by market. This allowed us to gather data, take relevant action, and focus on optimization flow.
Our collaboration has been very smooth. It’s not just talk, they make it happen.
Helen Von Bahr
Senior manager, Digital channels
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