8,3%
Average increase in baseline awareness on YouTube
8,3%
Average increase in baseline awareness on YouTube
2x
Increase in aided brand awareness in Finland
2x
Increase in aided brand awareness in Finland
8,3%
Relative increase in user traffic in the UK
8,3%
Relative increase in user traffic in the UK
Precis collaborated with One.com to create a media strategy and measurement framework for their brand campaign, which featured three quirky characters sharing customer testimonials. This led to a significant increase in brand awareness across key markets and provided valuable insights to shape future initiatives.
To drive brand awareness in Norway, Finland and UK, Precis developed a media strategy that focused on heightening attention, enhancing memorability, and engaging audiences across different channels.
We used attention and engagement metrics to refine channel strategies, conducted brand lift studies to measure ad recall and brand awareness impact, analysed causal impacts on site traffic from the campaign, and tracked long-term brand growth for valuable insights into future planning.
Maximising reach through diversity
We aimed to increase brand awareness through a cross-channel campaign, emphasising diverse ad formats and platforms to maximise efficiency and reach.
Adapting in real time
By having a dynamic media plan and evaluation framework we were able to adapt to audience behavior and optimise media investments throughout the campaign.
Creative that cuts through
Key insights revealed that quirky testimonial videos excelled on prominent share-of-screen platforms like Connected TV and WeTransfer, as well as in non-skippable formats on YouTube and specific ad formats on Facebook.
Precis gave us the confidence to heavily invest in our brand. We now have a more structured approach to measuring brand awareness and campaign effectiveness.
Nadya Frost
COO
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