77%
Increase in traffic
77%
Increase in traffic
123%
Increase in revenue
123%
Increase in revenue
10%
Drop in ROAS
10%
Drop in ROAS
During a period of declining customer confidence and retail sales, Polarn O. Pyret used automated recommendations to ensure profitable marketing investments. Using the Budget Optimiser+ solution within Precis’ tech platform, Alvie, they quickly gained data-driven insights and actionable recommendations to optimize their marketing spend. Despite challenges like a website migration that reduced organic traffic, the tool successfully offset losses with a significant increase in paid traffic, delivering measurable results.
To help Polarn O. Pyret navigate a challenging retail environment, we implemented our Budget Optimiser+ tool within the Alvie platform to deliver data-driven recommendations for marketing spend. This enabled dynamic budget allocation across markets and channels, allowing the brand to adapt swiftly to shifting performance insights. Even amidst a website migration that reduced organic traffic, our approach successfully offset losses by significantly increasing paid traffic and ensuring profitable marketing investments.
Predicting budget increase’s impact on sales
By tailoring the Budget Optimiser+ solution to their needs, we projected scenarios such as a 20% budget increase to estimate its impact on sales. This precision allowed us to gauge whether the budget adjustment met their sales goals. This collaboration empowers Polarn O. Pyret to refine their marketing strategies, confidently channelling resources where they deliver concrete results.
Budget flexibility across markets & channels
The Budget Optimiser+ allows Polarn O. Pyret to allocate budgets dynamically across different markets and channels based on performance insights. The ability to adapt and reallocate budgets based on emerging opportunities or underperforming areas enables Polarn O. Pyret to optimise their marketing investments in real-time. This flexibility ensures that the Budget Optimiser+ remains adaptable to changing market conditions and channel performance, resulting in improved efficiency and campaign effectiveness.
Alvie's Budget Optimiser+ allows us to idenitfy opportunities and be flexible with our budget allocation across markets, channels and campaigns. This greatly reduces the amount of time spent analysing marketing spend and minimises potential lost revenue for us as clients.
Björn Holmkvist
Head of Digital Marketing
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