140%
YOY Increase in conversions
140%
YOY Increase in conversions
27%
CTR Increase
27%
CTR Increase
42%
Profit increase
42%
Profit increase
When Pricerunner came to Precis, SEM profitability was on track, but there was still potential in the conversion volumes.
To help PriceRunner scale conversions without compromising profitability, we restructured their search accounts for greater manageability and automated long-tail optimisation through Dynamic Search Ads. Leveraging Precis' automatic account expansion technology and enhanced bidding tools, we enabled smarter, scalable decision-making across their extensive product catalogue. This approach allowed for continuous growth while maintaining strong ROI.
Manageable account strcuture
Radically cutting back the number of campaigns in the new account structure enabled day-to-day scalable optimisation. We also created a narrower structure for Dynamic Search Ads (DSA) boosting ad relevance and bidding – enabling full automation on the long-tail.
Automatic account expansion technology
Using Precis automatic account expansion technology has been a huge benefit on this account with its constantly expanding inventory. It provided the best performing search terms for DSA and broad campaigns – both automated ads and suggested bids.
Enhanced automatic bidding
The Precis automatic bidding-tool increased control over the bidding while we were maximising the increase in volume – all while sustaining the profitability track record.
We were hoping to raise our conversion volumes, but the last thing we wanted was to compromise our profitability level. Precis gave us just what we were looking for.
Daniel Antell
Head of Product
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