39%
Quality score improved
39%
Quality score improved
46%
Conversion rate uplift
46%
Conversion rate uplift
65%
CTR increased
65%
CTR increased
Save the Children Sweden was looking for a partner to increase the donation amount generated from their search ads and Precis were happy to help pro-bono. This case is based on our first year together.
To help Save the Children Sweden increase donation revenue, we rebuilt their search advertising setup with precise tracking and a more granular account structure. By combining this with our proprietary automated bidding technology, we enabled smarter, data-led decision-making. This approach improved the efficiency and impact of both their paid and Google Grants campaigns.
Back to the basics MEAS
Coherent and correct tracking in Google Analytics and Facebook was implemented in order to make a foundation for sound decisions in the marketing platforms. The reliability made the data more actionable, providing correct insights for Rädda Barnen to scale its business efficiently.
Efficient account structure
New and improved account structures set the foundation for efficient search engine marketing. With a more efficient structure came greater control and better conditions for more accurate bidding. Conversions surged at the same time cost per conversion declined, particularly on non-branded keywords.
Proprietary technology
The automatic bidding tool, part of the tech platform developed by Precis, increased control of the bidding while conversion volumes were maximised — all by optimising the cost per conversion throughout all campaigns.
Precis has proved to be an invaluable partner for our paid search program. Through their knowledge and professionalism, we have managed to greatly improve the performance of both our paid and Grants AdWords accounts.
Joakim Larsson
Digital Strategist
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