41%
Brand Awareness
41%
Brand Awareness
25%
Average daily sessions
25%
Average daily sessions
74%
Purchase intent
74%
Purchase intent
After strong growth in Denmark, Shaping New Tomorrow set its sights on Germany. Partnering with Precis, the goal was to increase brand awareness and market share through a locally tailored awareness campaign. By highlighting the unique comfort of the products and combining creative impact with precise audience targeting, we drove strong uplifts in visibility, engagement, and intent—laying the groundwork for long-term brand growth.
Strategic media mix
Utilising a combination of high-impact and attention formats across multiple platforms ensured strong reach and engagement. This strategic media mix was crucial in capturing and retaining audience attention.
Clear USP communication
Focusing on the comfort aspect of Shaping New Tomorrow products through the "Undercover Sweatpants" slogan resonated well with the target demographic - 84% of the audience agreed that the ads communicated the message successfully.
Omnichannel approach
The integration of digital and physical touchpoints by targeting digital ads to our audience in cities with physical store locations, as well as displaying store locations in the ads, reinforced brand presence, interest, and customer engagement.
Partnering with Precis has allowed us to leverage global digital marketing expertise for our international expansion. Their media planning and creative strategy have been key to the success of our brand campaigns in Germany, driving growth and market presence
Andreas Zitlau
Performance Marketing Manager
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