41%
Brand Awareness
41%
Brand Awareness
25%
Average daily sessions
25%
Average daily sessions
74%
Purchase intent
74%
Purchase intent
Building on its massive success in Denmark, Shaping New Tomorrow is expanding internationally, with a strategic focus on Germany. Partnering with Precis as its global marketing agency the Danish fashion brand aimed to boost brand awareness and market share in Germany. With an awareness campaign highlighting the unique comfort of its products, we leveraged deep brand insights to make compelling creatives that made a lasting impact in the German market.
To strengthen brand presence and engagement, we developed a campaign strategy focused on increasing visibility and relevance across key touchpoints. By combining creative impact with precise audience targeting, we saw significant uplift in awareness, engagement, and intent—laying the foundation for long-term brand growth.
Strategic media mix
Utilising a combination of high-impact and attention formats across multiple platforms ensured strong reach and engagement. This strategic media mix was crucial in capturing and retaining audience attention.
Clear USP communication
Focusing on the comfort aspect of Shaping New Tomorrow products through the "Undercover Sweatpants" slogan resonated well with the target demographic - 84% of the audience agreed that the ads communicated the message successfully.
Omnichannel approach
The integration of digital and physical touchpoints by targeting digital ads to our audience in cities with physical store locations, as well as displaying store locations in the ads, reinforced brand presence, interest, and customer engagement.
Partnering with Precis has allowed us to leverage global digital marketing expertise for our international expansion. Their media planning and creative strategy have been key to the success of our brand campaigns in Germany, driving growth and market presence
Andreas Zitlau
Performance Marketing Manager
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