If "AI shopping" sounds complicated, here's some reassuring news: the way ChatGPT recommends products is actually pretty straightforward once you know what's powering it.

Peec AI's research cracked open ChatGPT's product carousels and found something unexpected: they're not built on some mysterious independent index. ChatGPT pulls directly from Google Shopping's top organic results and applies its own re-ranking on top. In practice, that means if your products aren't in Google's top 40 organic results, they simply don't exist as far as ChatGPT's recommendations are concerned.

In this masterclass, Peec AI's CMO Malte Landwehr walks you through the data behind that finding, and Precis SEO Director Kristina Bergwall turns it into a clear action plan for your Google Merchant Center feed — whether you're a single-brand retailer or a multi-brand store.

You'll leave with a specific, actionable to-do list for your Google Merchant Center feed (no vague advice and no theory, we promise!).

What you'll take away

• Why ChatGPT's product carousels run on Google Shopping data, and what that means for how you manage your feed
• Which Google Shopping ranking positions you actually need to hit to show up in AI recommendations
• How the strategy differs for single-brand vs. multi-brand retailers, and which levers matter most for each
• How to use ChatGPT's own search behaviour to sharpen your product titles, descriptions, and PDPs
• How to capture LLM traffic — which converts around 38% higher than standard organic search