Content overview
Event
The Growth Summit: YouTube for fashion and sportswear retail sectors
Join Precis and YouTube for The Growth Summit, an exclusive breakfast event for the fashion and sportswear retail sectors. We will explore how the industry is developing and identify the critical frameworks your brand needs to maintain relevance and unlock tactical growth opportunities in 2026.
Date
🗓️
Thu
12 Feb 2026
–
Thu
12 Feb 2026
Time
⏱️
8:30
–
Thu
11:00
Location
Oslo
,
Norway
Address
📍
Møllergata 12, 0179 Oslo
Bryggegata 6, 0250 Oslo, Norway
Address
📍
Møllergata 12, 0179 Oslo
Bryggegata 6, 0250 Oslo, Norway
Hosts
John-Erik Karlsen
CEO, Norway
Mia Toft
Senior Strategic Agency Manager at Google
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About
About the event
As discovery behaviours evolve and consumer expectations around storytelling and relevance shift, the path to business growth is changing. We will explore the data-driven reality of these shifts, using the latest Future of Fashion report by Google x Deloitte to explain why balancing brand building with demand generation is now essential.
This session provides a deep dive into how YouTube’s ecosystem (spanning Shorts, creators, and Connected TV) can be leveraged to meet these new consumer demands.
We will move beyond the surface level to show you how to connect the dots between your creative content and tangible commercial results, ensuring your 2026 strategy is built on actionable insights and proven frameworks.
Key takeaways:
- Learn how to balance brand and demand generation to navigate fast-changing consumer expectations.
- Understand how to adapt your storytelling across YouTube’s multi-format ecosystem, from Shorts to CTV.
- Gain insights from the Google x Deloitte Future of Fashion report to inform your 2026 growth strategy.
- Discover how to connect your content and audience data to drive measurable business results.