Conversion Rate Optimisation (CRO) is the process of improving a website or digital experience to increase the percentage of visitors who take a desired action. This could be completing a purchase, signing up for a newsletter, filling out a contact form, or any other measurable goal.
CRO involves analysing user behaviour, identifying friction points, and testing different elements to enhance the user journey. By optimising conversion rates, businesses can maximise revenue from existing traffic without increasing advertising spend.
CRO is crucial for businesses looking to improve efficiency, maximise return on investment (ROI), and enhance user experience. Rather than solely focusing on driving more traffic, conversion rate optimisation ensures that existing traffic performs better.
A successful CRO strategy relies on a structured, data-driven approach that continuously refines the user experience. Here are some proven CRO strategies:
CRO and SEO go hand in hand. While SEO drives traffic to a site, CRO ensures that traffic converts. A well-optimised website improves user experience, reducing bounce rates and increasing engagement, which can also positively impact search rankings.
By combining SEO and CRO, businesses can attract the right audience and maximise conversions. At Precis, we take a data-driven approach to Search Experience Optimisation (SXO), aligning search visibility with on-site performance for better results.