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Alvie

Alvie is Precis’ marketing platform designed to help you focus on the campaigns and channels that deliver measurable results. It provides accurate tracking, actionable recommendations, and easy-to-read reports to help you make better decisions aligned with your business goals.

A/B Testing

A/B testing, also known as split testing, is a method used to compare two versions of a webpage, ad, or email to determine which one performs better. By running controlled experiments, marketers can make data-driven decisions and optimise for higher conversion rates.

Answer Engine Optimisation (AEO)

Answer Engine Optimisation (AEO) is the process of structuring and optimising website content to ensure it is easily understood and prioritised by AI-powered tools such as large language models (LLMs), voice assistants, and AI-driven search engines. Unlike traditional engine optimisation, AEO focuses on delivering precise answers that can appear in tools like featured snippets or voice search results. It’s about making your content the go-to source when users ask specific questions, positioning your brand as a trusted authority.

App marketing

App marketing refers to the strategies and tactics used to promote mobile applications, drive downloads, and retain users. It encompasses various disciplines, including paid advertising, organic user acquisition, and app store optimisation (ASO).

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B2B Marketing (Business-to-Business)

B2B marketing (Business-to-Business marketing) refers to the strategies and tactics used by companies to promote their products or services to other businesses rather than individual consumers. Unlike B2C marketing, which targets a broad consumer audience, B2B marketing focuses on building relationships, demonstrating value, and addressing the specific needs of business clients.

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Cost Per Click (CPC)

Cost Per Click (CPC) is a digital advertising metric that refers to the amount advertisers pay for each click on their ads. It is commonly used in pay-per-click (PPC) campaigns on platforms like Google Ads, Meta Ads, and Microsoft Advertising.

Creative Advertising

Creative advertising refers to the art of crafting innovative and engaging marketing campaigns that capture attention, evoke emotions, and drive action. It combines striking visuals, clever messaging, and strategic planning to deliver ad creatives that resonate with audiences. Whether it’s through digital platforms, TV, or social media, creative advertising seeks to cut through the noise and make a lasting impression.

Click-Through Rate (CTR)

Click-through rate (CTR) is a key performance metric that measures the percentage of users who click on a link, advertisement, or search result after seeing it. It is calculated by dividing the number of clicks by the number of impressions and multiplying by 100.

Conversion Rate Optimization (CRO)

Conversion Rate Optimisation (CRO) is the process of improving a website or digital experience to increase the percentage of visitors who take a desired action. This could be completing a purchase, signing up for a newsletter, filling out a contact form, or any other measurable goal.

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Data-Driven Marketing

Data-driven marketing is a strategic approach that leverages data insights to optimise marketing efforts, improve targeting, and drive better results. Instead of relying on intuition or broad audience segments, marketers use real-time data, analytics, and automation to make informed decisions.

Digital out of home (DOOH)

DOOH stands for Digital Out of Home advertising. It refers to digital media displayed in public spaces, such as high streets, train stations, airports, shopping centres, or on digital billboards. Unlike traditional posters, DOOH ads are served on digital screens and can be dynamically updated in real-time.

Important terms within our vocabulary

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